Hyundai, Kia open Shanghai UX hub for AI-defined vehicles

Hyundai Motor and Kia said Thursday that they have opened UX Studio Shanghai, a user experience research hub in Shanghai's Jing'an District, to deepen China-specific vehicle development as competition intensifies in the world's largest auto market. The new facility will study China's fast-changing smart mobility market and consumer trends, with insights incorporated into the development of next-generation vehicles and AI-defined mobility technologies. Relocated from Huangpu District to a standal

2026-07-23 16:37:31:00

[Photo News] Cooking up K-chicken

Tourists from 13 countries participate in Kyochon F&B's Kyochon 1991 School in Seoul ahead of chobok. The 24 participants learned to make Kyochon's signature fried chicken, sampled its sauces and experienced Korean food culture through the company's culinary program. (Kyochon F&B)

2026-07-23 15:24:37:00

BTS' V raises a glass for Jinro's global push

HiteJinro said Thursday it had launched its first global campaign for Jinro featuring BTS member V as the brand's global ambassador, as it steps up efforts to expand the world's bestselling soju brand in overseas markets. Titled "My Favorite Jinro," the campaign is designed to introduce Jinro's brand identity to consumers worldwide while celebrating the joy of sharing everyday moments over soju. The campaign kicks off Thursday with the release of its flagship commercial, followed by digital cont

2026-07-23 14:07:44:00

Ray-Ban Meta AI glasses debut in Korea

South Korea's three mobile carriers on Wednesday launched the Ray-Ban Meta smart glasses, bringing the world's best-selling artificial intelligence eyewear to the domestic market with Korean-language support. Developed through a partnership between Meta and eyewear giant EssilorLuxottica, the AI glasses allow users to interact with Meta AI in Korean to ask questions, take photos and videos, control media playback and reply to messages using voice commands. The device features five microphones an

2026-07-22 14:39:39:00

AmCham Korea expands US outreach with new K-Doorknock program

The American Chamber of Commerce in Korea said Wednesday it concluded its annual Washington Doorknock mission after four days of high-level meetings in Washington from July 13 to 16. The delegation held more than 30 meetings with senior officials from the US administration, Congress, leading business organizations and policy institutions. This year's program also launched K-Doorknock, a new initiative aimed at engaging Korean companies that are expanding investment and business operations in the

2026-07-22 14:18:42:00

Hyundai Steel touts low-carbon steel in Europe

Hyundai Steel said Wednesday it hosted a Customers Day event during the World Rally Championship Greece Rally, inviting key European customers to showcase its automotive steel technologies and strengthen business partnerships. The company used the event to highlight its readiness for the European Union's Carbon Border Adjustment Mechanism and revised steel tariff-rate quota regulations, both of which took effect this month. Amid growing global trade uncertainty, Hyundai Steel said it will priori

2026-07-22 14:18:16:00

Kbank partners with HashKey on stablecoin remittances

Kbank said Tuesday it signed a memorandum of understanding with Korean blockchain company BPMG and Hong Kong-based digital asset firm HashKey Group to develop stablecoin-based cross-border remittance services and related technologies. Under the partnership, the three companies plan to connect a blockchain remittance model developed by Kbank and BPMG with HashKey’s network for users in Hong Kong and Southeast Asia, with the longer-term goal of building a broader remittance network across Asia. Th

2026-07-21 16:22:36:00

Seegene wins FDA emergency authorization for skin ulcer test

Seegene said Tuesday that its US subsidiary has received emergency use authorization from the US Food and Drug Administration for a molecular diagnostic test that can simultaneously detect four viruses associated with similar skin and mucosal lesions. The Allplex HSV-1&2/VZV/MPXV Assay is a syndromic real-time polymerase chain reaction test developed by Seegene USA. It detects herpes simplex virus types 1 and 2, varicella-zoster virus and the virus that causes mpox in a single test. The company

2026-07-21 13:35:10:00

Shinsegae, OKO Group partner to develop Aman, Janu luxury hospitality projects

Shinsegae Group said Tuesday it has partnered with global real estate developer OKO Group to launch hospitality development projects for Aman Group, the operator of the premium hotel and resort brands Aman and Janu. Under the agreement, the two companies plan to establish a joint venture with an initial investment of $500 million to develop Aman and Janu hotels and residences. They also agreed to collaborate on mixed-use commercial real estate projects both in Korea and overseas. The partnership

2026-07-21 11:17:17:00

LG AI Research launches global AI ethics course with UNESCO

LG AI Research on Monday launched a global artificial intelligence ethics massive open online course, or MOOC, in partnership with the Korean National Commission for UNESCO, to promote responsible AI development and use worldwide. The program, unveiled at the Korean National Commission for UNESCO in Myeong-dong, central Seoul, comes two years after the two organizations formed a partnership following the AI Seoul Summit in May 2024. Designed for AI developers, researchers and policymakers, the c

2026-07-20 15:31:12:00