Most Popular
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No plan to let doctors with foreign licenses practice here anytime soon: PM
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Ador CEO's dismissal to be decided on last day of May
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[Graphic News] Beer the most favored alcoholic drink by Koreans
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Science Ministry expresses regret over Japan’s pressure on Naver
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Haeundae Beach to become sand art museum in late May
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Hostilities get out of hand as YouTuber murders another outside courthouse
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Medical professors set to take day off amid protracted walkouts by junior doctors
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Police officer jumps barefoot into drainage tunnel to save man
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Yoon interacts with public for 1st time since election defeat
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Lee Sun-kyun's posthumuous film to hit theaters in August
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Restructuring may spread to more firms
Restructuring by POSCO and Hyundai Heavy, both of which are domestic market leaders in their respective industries, is raising alerts on the spillover effect to other big businesses. POSCO, the nation’s top steelmaker and eighth-largest business group by assets, confirmed on Tuesday that it has recently put its three retail companies on sale in a bid to clear off non-core businesses by the year-end. Retail businesses to be auctioned allegedly in the form of a package deal include Diamond Plaza,
Oct. 30, 2012
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Japanese electronics firms weather a crisis
Japanese electronics makers have continued to show lackluster performance since the global financial crisis. In 2011, Japan’s eight largest electronics makers recorded huge losses of 1.1 trillion yen ($13.8 billion), with global companies like Sony, Sharp and Panasonic restructuring their businesses. There are exceptions however. These include Hitachi, Toshiba and Mitsubishi Electric, the three general electronics firms. Hitachi’s current account surplus last year was 347 billion yen, up 45 perc
Oct. 30, 2012
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LG Group takes social responsibility a step further
Fighting for social causes is among the core responsibilities that every company is shouldered with. LG Group takes the job as seriously and applies unique ideas to do it the “LG way.”Along with the usual acts of charity, such as making monetary donations, sending employees abroad as volunteers and sending food aid, LG adds its own flavor: it uses its leading-edge technology to provide support in fields that had difficulty receiving help. “This is our way of saying thank you to our customers and
IndustryOct. 30, 2012
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Advertisements a platform for communication and sympathy
Now is an era of communication and sympathy. It has become important for different individuals and groups to communicate and sympathize with one another in every area of modern life including politics, economics and culture. To better communicate with each other, it is essential to place oneself in others’ shoes instead of relying on simple one-way communication. An advertisement is the strongest tool for a company to communicate with its clients. Consumers build a certain notion about a product
Oct. 30, 2012
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IBK: For everyone, not only business
We thank The Korea Herald and the judges for choosing IBK’s corporate PR commercial, “Everyone’s Bank.”IBK is working every day to support companies both large and small, while offering customer-friendly financial services to become a bank that everyone and anyone in Korea can do business with. We hope that based on such efforts, we can step even closer to our customers. We know that there are still those who mistake IBK as a bank for corporations because of our company name ― the Industrial Ban
Oct. 30, 2012
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SK supports sports that tell inspiring stories
First of all, I would like to thank the readers of The Korea Herald and its officials for placing our campaign in such high regard and giving us this award.It would not be an exaggeration to say that fringe sports categories were given a lot of attention during the Summer London Olympics, and that Korea did well in many of them.They include women’s handball, in which Korea continued to defeat many of the world’s strongest teams, fencing, in which the country brought home its best-ever results, a
IndustryOct. 30, 2012
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Harmony of ‘humanity and technology’
We all share the childhood experience of dreaming about the future through drawing all sorts of imaginary things and watching science fiction movies. But when we think of it now, we are already experiencing most of these things that seemed so distant, so futuristic back then. Now we can enjoy vivid video calls through small mobile phones, and make purchases without having to carry wallets. We are now living in world of dreams, where our children can go to school and take lessons taught by robots
Oct. 30, 2012
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KIS takes the lead in serving investors
Our target audience was overseas investors who were searching for investment opportunities in the Korean financial market. The fundamentals of the Korean economy received a boost with the recent upgrade in our sovereign rating, and interest from overseas investors has been buoyed. Faced with the changing tides in the world of finance and economy, we felt the time was right for a commercial that could properly introduce the strength and value of our company to investors seeking new opportunities
Oct. 30, 2012
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SK Broadband values clients
In this age of convergence, we have been making our utmost efforts to consolidate SK Broadband as the new leader of the global mobile service market, and provide happiness and infinite value to our client. Leading technological trends around the world, SK Broadband was the world’s first to succeed in commercializing a super-fast digital subscriber line called ADSL back in 1999. In 2006, it provided settled the nation’s first VOD based on IPTV services. With a new wired service brand “B,” we have
Oct. 30, 2012
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KDB prepares for a new century
We extend our deepest gratitude to the judges and The Korea Herald for giving Korea Development Bank the honor of receiving a prize at its advertisement awards, a true feast for creative ads.Amidst an ongoing global economic slowdown, KDB has received its best ever credit rating, the same as HSBC (“Aa3,” Moody’s), three levels higher than Citi and Bank of America, and two levels higher than Deutsche Bank. We have reached the top, beating rivals in Japan and China.Over the past century, KDB has p
Oct. 30, 2012
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Doosan cares about human resources
Four years have passed since Doosan launched a corporate PR campaign called “Our People, Our Tomorrow.”The ad campaign that stresses the importance of human resources is based on Doosan’s corporate philosophy.The central theme of the campaign is “Caring Meritocracy,” which means making efforts to improve performance by sympathetic relations between the company and its employees. That approach is in contrast with the general perception of a cold hearted focus on company performance.Through this a
Oct. 30, 2012
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Dongbu offers tailored financial planning
Dongbu Financial Network is a total brand which operates six subsidiaries ― Dongbu Insurance, Dongbu Life Insurance, Dongbu Securities, Dongbu Asset Management, Dongbu Capital and Dongbu Savings Bank.We are committed to constructing an overall image by making advertisements since 2003. We are in the stage of expanding the image we have gained from past efforts and combining it with Dongbu Group’s concept.Dongbu has been delivering the message of “individualized financial planning” for the past d
IndustryOct. 30, 2012
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Mobis backs future scientists
It’s a great honor that the “Nobel Project” of Hyundai Mobis has won the 2012 Korea Herald advertising award. The Nobel Project is aimed at introducing socially responsible activities that Hyundai Mobis as a leading company in car parts technology carries out. Last year, we conducted a campaign offering transparent umbrellas to children in order to protect them from car accidents on rainy days.By featuring our childhood memories of once dreaming to become scientists, we wanted to share a meaning
IndustryOct. 30, 2012
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LG DIOS puts priority on customer-first value
The V9100 home refrigerator has five doors and an internal storage capacity with 910 liters, the world’s largest of its kind.The refrigerator is armed with high technologies developed by LG Electronics. Also, its unique “Lady First System” made through advice from housewife customers well reflects LG’s value in prioritizing customersWe had difficulties choosing the message of our advertisement because the refrigerator has many high-tech functions. This is why we made a two-part commercial ad.In
Oct. 30, 2012
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KB Financial stands for sound governance
Our advertisement, which highlighted KB’s standing as Korea’s top financial group upon receiving the 2012 Top Governance award, showed KB’s promise to do better in improving corporate governance, social responsibility and dealing with environmental challenges.KB Financial Group has continued to make efforts for change and innovation as it focused on raising management efficiency and establishing a stable system across the group.As part of such efforts, KB enhanced the independence and efficiency
Oct. 30, 2012
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Your No. 1 creative partner in technology
LS Cable& System has a management philosophy of creating harmony with customers and is following a new vision to become “Your No.1 Creative Partner.”We are on the way to becoming a leading provider of customer specific solutions. LS Cable&System is a company where its employees can achieve their dreams.All employees share in the vision of creating a world-class company that can be the No.1 creative partner for customers.The state-of-the-art technologies of LS Cable&System meet the needs of consu
IndustryOct. 30, 2012
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Study: Horror films burn calories
Scientists at a British university said their research indicates horror movie viewers could burn up to 113 calories in 90 minutes.Dr. Richard Mackenzie of the University of Westminster, England, said he and his team monitored the heart rate, oxygen intake and carbon dioxide output of people watching scary movies and discovered some of them were burning the same amount of calories found in a chocolate bar, The Mirror reported Monday."The 10 films tested set pulses racing," Mackenzie said. "Adrena
TechnologyOct. 30, 2012
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Wolseong nuclear reactor shuts down
A nuclear power generator in the southeastern city of Gyeongju came to a halt on Monday due to a detected malfunction, its operator said. No radiation leak was reported.The Reactor-1 at Wolseong Nuclear Power Plant, located some 400 kilometers southeast of Seoul, was shut down at 9:39 p.m. during normal operations due to a turbine halt signal, according to Korea Hydro & Nuclear Power Co.The operator said it is looking into the exact cause of the shutdown, adding the nuclear reactor is in a safe
TechnologyOct. 30, 2012
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Samsung to widen lead on Apple in smartphone market
Samsung Electronics Co. will likely widen its lead over closest rival Apple Inc. in the smartphone market share largely thanks to its diverse range of products, a report showed Tuesday.The South Korean tech leader is expected to hold a 37 percent share of the global smartphone market in 2013, selling 284 million units globally, Korea Investment & Securities Co. predicted in the report.It was comparable to the iPhone maker's 20.4 percent, equivalent to 157 million units. The difference between t
IndustryOct. 30, 2012
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Korea's current account surplus widens in Sept.
South Korea's current account surplus widened in September from the previous month as exports expanded at a faster rate than imports weathering the local currency's gain, the central bank said Tuesday.The current account surplus reached US$6.07 billion in September, up from a revised $2.5 billion in the previous month, according to the Bank of Korea (BOK). The current account is the broadest measure of cross-border trade.The September figure was the largest monthly surplus since a record high of
Oct. 30, 2012