CJ O Shopping, the TV home shopping unit of CJ Group, announced Tuesday it has joined hands with a Mexican multimedia company to launch a new home shopping channel in the Central American country.

The home shopping firm and Mexico-based Televisa will together invest a total of $23 million to newly establish Televisa CJ Grand ― which will oversee the running of the CJ Grand Shopping channel in Mexico.

The channel will become Mexico’s first 24-hour TV home shopping channel, aimed at capturing the attention of more than 11 million local viewers tuning in via cable and satellite networks.

While CJ O Shopping will focus on running the contents of the home shopping channel, Televisa will oversee the channel’s marketing, advertising and operations.

The channel will kick off its first program in June by introducing more than 20 products made by small- and medium-sized enterprises in Korea.

“Mexico is a strategic location set to drive CJ O Shopping’s growth globally,” said Seo Jang-won, assistant managing director of CJ O Shopping.

“CJ Grand Shopping will strive to become a platform for leading Mexico’s consumer trends.”

(jys@heraldcorp.com)