The Korea Herald

지나쌤

Jin Goo becomes new face of cosmetics brand Enprani

By KH디지털2

Published : April 22, 2016 - 13:58

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Actor Jin Goo has been picked as the new face of cosmetics company Enprani, the actor’s agency BH Entertainment said.

Jin, who debuted with the SBS drama series “All In” in 2003, has starred in numerous films, TV dramas and music videos, rising to stardom with the KBS2 hit drama series “Descendants of the Sun.”

Actor Jin Goo is featured in a promotional image for Enpriani’s brand Holika Holika. (Enprani) Actor Jin Goo is featured in a promotional image for Enpriani’s brand Holika Holika. (Enprani)

“We picked Jin Goo because of his natural vibe, which reflects our new image,” said the cosmetics company in a press release. The actor, popular both at home and abroad, is expected to play a significant role in the company’s expansion in the international market.

Jin’s first promotion for the cosmetics company will start in May with an ad campaign for the Aloe 99% Soothing Gel sold under the Holika Holika brand. The actor is also scheduled to hold fan meetings in May.

By Jung Eun-jin (jej2403@heraldcorp.com)