The Korea Herald

소아쌤

FEROOF grows further with global market penetration

By Korea Herald

Published : July 24, 2013 - 20:29

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Orion celebrates the launch of its new craft beer at its Yeouido branch of Market O where the beer will be distributed for free to women visiting the restaurant after 2 p.m. The campaign will continue until Aug. 31. (Orion) Orion celebrates the launch of its new craft beer at its Yeouido branch of Market O where the beer will be distributed for free to women visiting the restaurant after 2 p.m. The campaign will continue until Aug. 31. (Orion)
FEROOF, a company specializing in manufacturing steel roof tiles for office buildings and private homes, has been recognized for producing high-quality steel roof tiles with its Korean traditional know-how and cutting-edge building technologies.

FEROOF has gained the upper hand in the market with its steel tiles, which are six times bigger but weigh one-sixth the weight of clay tiles. Lightweight and durable Feroof tiles are helpful in several ways, as they are easy to install effective cut down construction time.

When it comes to exports, the Korean company has already moved into 50 countries including Japan, the United States and Europe. Exports account for 90 percent of its total sales revenue, and it captures around 5 percent of the total stone chip-coated steel-roof market worth $350 million.

“My business philosophy is to never give up, and I believe having technological prowess would guarantee the competitive position in the market,” said CEO Park Seo-jeong.

As part of the company’s continuous R&D investment to develop roofs for different climates, it built a research center in March 2011, moving one step closer to its vision of becoming a global leading roof tile manufacturer.

By Choi In-jeong (injeongchoi@heraldcorp.com)