The Korea Herald


YG to release first Blackpink digital collectibles

By Hong Yoo

Published : May 14, 2024 - 14:42

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The logo for Blackpink's digital collectibles (YG Entertainment) The logo for Blackpink's digital collectibles (YG Entertainment)

YG Entertainment will release digital collectibles using its girl group Blackpink's intellectual property.

Blackpink’s first-ever digital collectibles will be released through VeVe, a New Zealand-based company specializing in licensed digital collectibles, from May 22-26, says the agency.

A digital collectible is a unique or limited-edition copy of a virtual item.

Blackpink’s digital collectibles are inspired by “Pink Venom,” the group’s hip-hop single released in August 2022.

The exclusive limited edition Pink Venom collection features 3D figures of all the members, a concert stage and Blackpink light sticks.

Fans who collect all four member’s 3D figures will be eligible to craft one free ‘Pink Venom’ collectible card featuring a member’s signature, making them eligible to participate in a purchase event for an exclusive digital collectible.

YG Entertainment has been continuously expanding Blackpink IP.

In May 2023, the agency launched a mobile game called “Blackpink The Game” with TakeOne, a game development and service company.

Blackpink participated in the project by helping to create content for the game, such as songs and a music video.