Articles by Shim Woo-hyun
Shim Woo-hyun
ws@heraldcorp.com-
CJ CheilJedang launches new global campaign for Bibigo brand
South Korean food giant CJ CheilJedang said Wednesday it launched a new global marketing campaign for its Bibigo brand, dubbed “Live Delicious.” The campaign clip, featuring a TikTok-friendly dance and music, was distributed in Korea, the US, Europe, Japan, China, and Thailand via YouTube. “If the company’s past campaign for Bibigo aimed to build connections with customers by focusing on the integrity of our food products, the latest campaign focuses more on appealing to
Consumer Aug. 23, 2023
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Korea’s fisheries worried about consumer fears
South Korea’s fisheries industry on Tuesday raised concerns over the business impact of Japan’s planned release of radioactive water from the crippled Fukushima nuclear plant into the ocean later this week. “Concerns are mounting among merchants here as the latest announcement will lead directly to decreases in the number of visitors to fish markets, as well as in the overall consumption of fish and seafood,” an official from the National Federation of Fisheries Cooperati
Consumer Aug. 22, 2023
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Starbucks Korea opens 6th community store to support decendants of patriots, war veterans
Starbucks Korea said Friday that the company has launched its sixth community store nearby Dongnimmun Station in central Seoul, which will support descendants of Korea's national patriots. Starbucks Korea has been raising funds from its community stores by collecting 300 won ($0.22) for every product the company sells at its various community stores and delivering financial support to local communities since 2014. This sixth community store has been established near Dongnimmun Station and
Consumer Aug. 18, 2023
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Samsung Group gets partial go ahead to rejoin S. Korea's largest business lobby group
An independent compliance committee responsible for oversight of South Korea's largest conglomerate, Samsung, gave a partial go-ahead for the group’s reentry to the Federation of Korean Industries, the country’s largest business interest group. Samsung withdrew from the FKI in 2017, after a high-profile corruption scandal involving Samsung Chairman Lee Jae-yong and the ousted former President Park Geun-hye. “The committee did not confirm whether Samsung should join or not
Industry Aug. 18, 2023
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SK Biopharmaceuticals signs license deal to introduce its epilepsy med in the Middle East, Africa
SK Biopharmaceuticals announced Friday that it had signed an out-licensing deal with Hikma MENA FZE, the Middle East and North Africa unit of British drugmaker Hikma Pharmaceuticals, for its epilepsy medication Cenobamate. Cenobamate is a medication for partial-onset seizures in adults. The drug is currently sold under the brand name Xcopri in the US and Ontozry in Europe. Under the agreement, Hikma MENA FZE is granted rights to commercialize Xcopri in 16 countries in the Middle East and North A
Industry Aug. 18, 2023
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Celltrion to merge with sales unit to enhance synergy
South Korean pharmaceutical company Celltrion said Thursday it will merge with its sales unit, Celltrion Healthcare, next month to enhance business synergy and operational efficiency. “The boards of both companies have approved the merger proposal,” Celltrion Chairman Seo Jung-jin said during a livestreamed online briefing later in the day. “The merger will be completed by Dec. 28.” According to the company, for every 1 share, Celltrion Healthcare's shareholders will
Industry Aug. 17, 2023
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Swapping apples for mangoes: Korea eyes more tropical fruits
Seasonal fruits in South Korea could become vastly different in the following decades, as warmer temperatures will gradually reduce cultivable areas for popular fruit crops here. Apples, grapes and pears could slowly fade into the background, while tropical fruits such as mangoes and passion fruit take center stage. “We may not be able to see the change immediately. But, fruit crops that we will see at discount stores and traditional markets may change in the future. What we call seasonal
Industry Aug. 17, 2023
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STX to spin off shipping unit
South Korean trading company STX announced Wednesday that the company's board has approved a spinoff of its new shipping and logistics firm, which is tentatively named STX Green Logis, ahead of its stock listing next month. STX said its shares will be divided in an 80:20 ratio between STX and STX Green Logis. For every 100 shares, shareholders will receive around 23 shares of STX Green Logics and 77 shares of STX. The price of STX Green Logis shares will be decided after the company makes i
Industry Aug. 16, 2023
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Hyundai Bioscience, US agency to develop antiviral drug
Hyundai Bioscience said Sunday that it will co-develop a broad-spectrum antiviral drug with the US National Institutes of Health, a federal agency for conducting and supporting medical research and the world’s largest public funder of biomedical research. A non-clinical evaluation agreement was signed on Friday between Hyundai Bioscience USA, a US-based subsidiary of the Korean pharmaceutical company, and the National Institute of Allergy and Infectious Diseases under the NIH, the compan
Industry Aug. 14, 2023
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Korean Air expands in-flight internet services
South Korean national carrier Korean Air has started to provide in-flight Wi-Fi connection on some of its Airbus A321neo aircraft, industry sources said Sunday. The expansion of in-flight Wi-Fi connection is part of the company’s long-term goal to expand the in-flight connection to 100 percent of its international flights. The number of Korean Air’s Airbus A321neo aircraft that provide in-flight Wi-Fi connection is currently six. Those A321neo flights operate on the routes connecting
Industry Aug. 13, 2023
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[70th Anniversary] Seven challenges for South Korea's social, economic survival
Moving forward from South Korea's dynamic seven decades, The Korea Herald identifies the seven most crucial challenges the nation must overcome for a sustainable and prosperous future. – Ed. Climate crisis becomes irreversible reality Climate change has long been considered a future disaster rather than a present threat by many Koreans. However, it has now become a largely irreversible reality, manifesting as a series of extreme weather events that significantly affect people'
Social Affairs Aug. 13, 2023
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[KH Explains] Are women well represented in clinical trials?
Efforts are underway to consider sex differences in drug development by increasing woman’s participation in clinical trials, but the lack of regulatory guidelines remains a barrier to taking gender diversity into account, experts say. The COVID-19 pandemic and South Korea’s vaccination programs have shed light on how a disease and its treatment can affect men and women differently. According to the Korea Disease Control and Prevention Agency’s data, the percentage of female pat
Industry Aug. 7, 2023
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Osaka, Tokyo two most popular destinations in H1
Japan’s Osaka and Tokyo were the two most popular outbound destinations for South Korean travelers in the first half of this year, according to government data Monday. Data from the Ministry of Land, Infrastructure and Transport showed that the route connecting Incheon Airport and Osaka’s Kansai International Airport was the most popular flight route in the January-June period with about 1.7 million passengers. The second busiest international flight route was the Incheon-Tokyo (Nar
Industry Aug. 7, 2023
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Hotel Shilla CEO Lee Boo-jin becomes director of family-run scholarship foundation
Lee Boo-jin, the president and chief executive of Hotel Shilla, has been appointed as the director of the Dooeul Scholarship Foundation, local reports said Friday. The Dooeul Scholarship Foundation was established in commemoration of Park Doo-eul, the late founder of Samsung Lee Byeong-cheol’s wife in 2000. Lee In-hee, an advisor to Hansol Group and an elder sister of Samsung Group Chairman Lee Kun-hee, ran the foundation until 2019 until she passed away. Since 2019, the director post has
Industry Aug. 4, 2023
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Department stores on high alert amid copycat crime threats
South Korean department stores on Friday boosted security measures after copycat crime threats went viral online, following a stabbing rampage at a department store in Bundang, Gyeonggi Province on Thursday. Lotte Property & Investment, one of the leading department store operators here, on Friday dispatched a security team of 130 members to the area around Lotte Tower near Jamsil Station. Lotte added it has also sent three anti-terrorism agents to search the area. Jamsil Station was one of
Industry Aug. 4, 2023
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