The Korea Herald


SM Entertainment joins hands with US entertainment agency

By Yonhap

Published : Nov. 5, 2019 - 11:57

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South Korea's biggest music label SM Entertainment has joined hands with a US entertainment giant to support its artists' global activities, the Korean company said Tuesday.

SM Entertainment, home to NCT 127, SuperM and EXO, said it signed a deal with the US-based Creative Artists Agency, or CAA, in Los Angeles on Oct. 17 (US time).

NCT 127 (SM Entertainment) NCT 127 (SM Entertainment)

CAA is the biggest sports and entertainment agency in the United States, representing Beyonce, Ariana Grande and Mariah Carey.

Under the partnership, CAA and SM Entertainment will work together on performances, television production and advertising of the latter's artists in the United States.

"We believe that SuperM and NCT 127 will expand further to the global market together with CAA," Lee Soo-man, founder and executive producer of SM Entertainment, was quoted as saying. (Yonhap)