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떠오르는 걸그룹 크레용팝이 세계적인 음반사 소니뮤직엔터테인먼트와 앨범 라이선스 및 전략적 제휴 계약을 맺었다.
소니뮤직 측은 13일 “지난 7월 말 한국 가요계를 보기 위해 직접 방한한 소니뮤직 고위관계자들은 크레용팝의 만남에서 그녀들의 차별화된 시도와 독창성에 많은 감명을 받았고 세계 시장에도 통할 수 있는 아티스트와 콘텐츠로 판단해 계약을 진행했다”고 전했다.
크레용팝은 앞으로 소니뮤직의 글로벌 네트워크를 통해 국내외에서 보다 체계적인 활동을 펼칠 계획이다.
이에 크레용팝의 소속사 크롬엔터테인먼트 황현창 대표는 “소니뮤직과 협업하는 것은 향후 크레용팝의 성장에 중대한 계기라고 생각하며, 앞으로의 결과가 몹시 기대된다”라고 소감을 밝혔다.
크레용팝은 2012년 데뷔해, 6월 20일 신곡 ‘빠빠빠’를 발표했다.
그녀들은 무대에서 헬멧, 트레이닝복을 착용하여 기존 걸그룹과 차별화된 컨셉으로 대중들에게 다가가 인기를 끌었으며, ‘빠빠빠’ 안무인 이른바 직력 5기통춤은 폭발적인 반응을 얻었다.
소니뮤직엔터테인먼트는 비욘세, 저스틴 팀버레이크, 에이브릴 라빈, 어셔 등 세계적인 아티스트라인업을 구축하고 있는 음반사이다.
최근에는 케이팝 아티스트 발굴 사업을 진행하고 있다.
(임우정 인턴기자 / 코리아헤럴드)
<관련영문기사>
Crayon Pop inks deal with Sony Music Entertainment
Crayon Pop, a rising girl group in South Korea, has signed a contract with Sony Music Entertainment for its overseas expansion.
On a visit to Korea in July to explore Korea’s music industry, officials from U.S.-based Sony Music Entertainment met with Crayon Pop and noticed the potential of the five-member group, Sony said.
Under the contract, Sony will manage Crayon Pop’s activities outside of Korea.
“Signing a contract with the world-famous label Sony Music Entertainment will be a great opportunity for Crayon Pop’s development and growth,” said Chrome Entertainment representing the group.
Crayon Pop made their debut in 2012, and gained popularity this year with their second single “Bar Bar Bar,” released on June 20.
The group quickly rose to public attention for their “Bar Bar Bar” music video, in which they wear motorcycle helmets as they sing. Their overall fashion -- polo shirts and sweatpants -- also stood out compared with other South Korean girl groups that stress sexy and cute images.
Crayon Pop’s music video, featuring an addictive melody and comic dance moves, has gone viral on social networks including Facebook and Twitter.
Sony Music Entertainment, which has also signed Beyonce, Justin Timberlake, Avril Lavigne and Usher, is currently searching for promising K-pop artists.
By Im Woo-jung, Intern reporter
(iwj@heraldcorp.com)
Crayon Pop, a rising girl group in South Korea, has signed a contract with Sony Music Entertainment for its overseas expansion.
On a visit to Korea in July to explore Korea’s music industry, officials from U.S.-based Sony Music Entertainment met with Crayon Pop and noticed the potential of the five-member group, Sony said.
Under the contract, Sony will manage Crayon Pop’s activities outside of Korea.
“Signing a contract with the world-famous label Sony Music Entertainment will be a great opportunity for Crayon Pop’s development and growth,” said Chrome Entertainment representing the group.
Crayon Pop made their debut in 2012, and gained popularity this year with their second single “Bar Bar Bar,” released on June 20.
The group quickly rose to public attention for their “Bar Bar Bar” music video, in which they wear motorcycle helmets as they sing. Their overall fashion -- polo shirts and sweatpants -- also stood out compared with other South Korean girl groups that stress sexy and cute images.
Crayon Pop’s music video, featuring an addictive melody and comic dance moves, has gone viral on social networks including Facebook and Twitter.
Sony Music Entertainment, which has also signed Beyonce, Justin Timberlake, Avril Lavigne and Usher, is currently searching for promising K-pop artists.
By Im Woo-jung, Intern reporter
(iwj@heraldcorp.com)
