Articles by Hong Yoo
Hong Yoo
yoohong@heraldcorp.com-
In a first, Le Sserafim collaborates with Overwatch for in-game content
K-pop sensation Le Sserafim has teamed up with Overwatch 2, a free-to-play team-based action game developed by Blizzard Entertainment, for an in-game collaboration. Le Sserafim-inspired game mode and exclusive in-game items will be revealed on Tuesday and go live in-game on Nov. 1, Blizzard Entertainment said in a statement Thursday. It also announced that they took part in creating the music video for Le Sserafim’s first English single, “Perfect Night,” which will debut on Oct
K-pop Oct. 19, 2023
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D.O. of EXO to leave SM
D.O. of EXO is leaving SM Entertainment after his exclusive contract with the agency expires next month. “Our exclusive contract with Doh Kyung-soo (D.O.) expires early next month. After a thorough discussion, he decided that he will continue to work as a member of EXO even after leaving SM,” announced SM Entertainment on Wednesday in a press release. D.O. will establish his own agency with his manager from SM Entertainment and will continue his career as an actor and singer. D.O. de
K-pop Oct. 19, 2023
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Kingdom introduces last of its 7 kingdoms in 7th EP
K-pop boy group Kingdom on Wednesday made a comeback with its 7th EP, “History Of Kingdom: Part. VII. Jahan.” The album faced difficulties before its official release as all 70,000 pre-made copies of the album had to be discarded and redesigned due to its resemblance to the Quran. The album cover drew backlash from fans as soon as the group’s agency, GF Entertainment, shared the design of the album for pre-orders, which had been scheduled to start on Sep. 21. “We want t
K-pop Oct. 18, 2023
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Is Blackpink leaving YG?
The globally renowned K-pop girl group Blackpink’s exclusive contract with YG Entertainment ended in August, but it remains unclear whether or not the group will renew their contract with the agency and rumors over the group's future have continued to circulate. The rumors were further fueled after Blackpink's Rose was spotted in Paris with Ron Perry, the chairman and CEO of Columbia Records. A picture of Perry talking with Rose was shared among Blackpink’s French fan comm
K-pop Oct. 18, 2023
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Omega X to return with 3rd EP ‘iykyk’ next month
K-pop boy group Omega X is making a comeback after a year and five months, according to IPQ Entertainment. Omega X is dropping its third EP “iykyk (if you know, you know)” on Nov. 7. The agency dropped a teaser poster of the group’s upcoming album in which the title of the album is written in white bubble letters on white paper. Omega X has been showing remarkable growth since the release of its first LP “Story Written in Music” in June last year. The album topped i
K-pop Oct. 18, 2023
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GOT7’s Youngjae to release 1st solo LP “Do It” next month
Youngjae of the K-pop boy group GOT7 is returning to the music scene with his first solo full-length album on Nov. 6. His agency, Sublime, dropped a teaser poster for Youngjae’s upcoming first LP, “Do It,” on Thursday, announcing his comeback. The teaser poster shows an American football helmet lying on grassland with the title of the album, “Do It,” standing out in red letters. Youngjae began his journey as a solo artist in October 2021 with his first mini album &l
K-pop Oct. 17, 2023
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[Herald Review] Lim Hyunsik takes fans for a musical dive into ocean
Sounds of waves hitting the shores of a beach rippled through the dark blue-colored venue in which Lim Hyunsik kicked off his three-day solo concert “Dive Into You" on Friday night in Yongsan-gu, Seoul. Lim Hyunsik’s solo concert, held in Seoul from Friday to Sunday, kicked off with the placid instrumental sounds of a live band accompanied by the sound of waves in the background. Then the artist appeared on a lift, playing his guitar. He began with his digital single “Swim
K-pop Oct. 16, 2023
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Le Sserafim becomes house ambassadors for Louis Vuitton
K-pop girl group Le Sserafim has been named the house ambassador to the luxury brand Louis Vuitton. This is the first time that all members of a K-pop girl group have been named as house ambassadors to Louis Vuitton, according to Source Music. Louis Vuitton introduced Le Sserafim as a group that has gained popularity around the world with its powerful image both onstage and offstage, and through music with its own story. “We are glad to announce that Le Sserafim joins us as our house ambas
K-pop Oct. 13, 2023
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Conflict between Fifty Fifty and agency Attrakt continues to escalate
The legal battle between the K-pop girl group Fifty Fifty and its agency Attrakt continues to intensify as the group released a statement Thursday saying that it would reveal details of how they worked under surveillance and control. “We will disclose why we had to leave our agency and why we cannot go back,” Fifty Fifty members said on their social media account. The members of Fifty Fifty created the account as a channel of communication after they applied for an injunction to susp
K-pop Oct. 13, 2023
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Lightsum's new album ‘Honey or Spice’ tickles tastebuds
Cube Entertainment’s K-pop girl group Lightsum returned to the music scene with its second EP, “Honey or Spice,” after a year and five months' break. “We tried to show a new side of our group when coming up with this album. We tried to avoid choosing songs that were similar to what we’d done in the past. The titular track of this album is very addictive so we’re sure that people will like it,” said Sangah, the leader of Lightsum, during a press conf
K-pop Oct. 12, 2023
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Dawn begins mandatory military service
K-pop solo artist Dawn began his mandatory military service on Thursday, according to music label At Area. “I am going to deliver a bit of a sudden announcement. I am beginning my mandatory military service today by doing alternative service,” Dawn took to his social media. “Please understand that I could not share the information earlier as I wanted to enlist quietly. Nonetheless, I wanted to say that I am very thankful for my fans who always support me and I will be back afte
K-pop Oct. 12, 2023
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Viviz to drop 4th EP ‘Versus’ next month
K-pop girl group Viviz is returning with a new album next month, according to BPM Entertainment. The trio, which consists of members Eunha, SinB and Umji, is releasing its fourth mini album, “Versus,” on Nov. 2. The latest release is the first in 10 months after the group’s third mini album “VarioUS.” Viviz had hinted at new music in a YouTube interview video on Sunday. BPM Entertainment also released the promotion schedule for the trio’s upcoming album in a p
K-pop Oct. 11, 2023
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Aespa to return with 4th EP ‘Drama’ next month
K-pop girl group aespa will release its fourth EP, “Drama,” on Nov. 10, according to an announcement by SM Entertainment. The upcoming album will be led by the titular track “Drama,” and will have a total of six tracks which are expected to highlight aespa’s enhanced vocal and musical talents. SM Entertainment released a teaser clip for the EP which shows a video projected onto an old building of the members of aespa walking around in black boots, and then one of th
K-pop Oct. 11, 2023
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YG's new girl group Babymonster to debut next month
YG’s new K-pop girl group Babymonster is making its debut next month, according to YG Entertainment. The group will be filming its music video at the end of this month. YG says Babymonster’s debut album will be filled with high-quality tracks that have been gathered through song camps held with renowned foreign music producers and YG’s music producers. Babymonster is set to debut with a piece of powerful music. “We devoted our time and effort to choosing the group’s
K-pop Oct. 10, 2023
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Taemin of SHINee to drop new EP 'Guilty' on Oct. 30
SHINee’s Taemin is returning with a new solo EP titled “Guilty” on Oct. 30, according to SM Entertainment. His fourth solo mini album “Guilty” will carry six tracks, led by the titular track “Guilty.” This is Taemin’s first EP since his third EP “Advice” was released in May 2021. The artist hopes to capture global listeners with the upcoming album, which he filled with his unique colors. Taemin is recognized for his outstanding performa
K-pop Oct. 10, 2023
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