The Korea Herald

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Aespa opens pop-up store to promote upcoming movie

By Hong Yoo

Published : Jan. 12, 2024 - 15:01

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Aespa's pop-up store at the Lotte World Mall in Seoul (Hong Yoo/ The Korea Herald) Aespa's pop-up store at the Lotte World Mall in Seoul (Hong Yoo/ The Korea Herald)

K-pop girl group aespa is celebrating its third debut anniversary with its fans by opening a pop-up store and through the release of a special movie on the group's story in February.

The pop-up store which opened Friday at the Lotte World Mall in Seoul, is decorated around the group’s key color, “aurora,” which is light pink and sky blue.

The store offers diverse and interactive content, including photo booths and a message zone where the visitors can leave messages for the aespa members.

Aespa's pop-up store at the Lotte World Mall in Seoul (Hong Yoo/ The Korea Herald) Aespa's pop-up store at the Lotte World Mall in Seoul (Hong Yoo/ The Korea Herald)

“We waited around two hours to take a look around the store. But it was worth the wait. We are planning to visit again next week because there will be some changes for the second week of the pop-up,” said a couple of teenage girls who have been aespa’s fans since the group’s debut.

Fans can also buy special merchandise such as photo packs, key rings, T-shirts and hats which feature special messages that can also be seen in the group’s upcoming movie, “aespa: MY First page.”

The trailer for the movie plays on the wall on one side of the shop.

The movie will include in-depth interviews of aespa members filmed back in November 2020 when they entered the K-pop scene with their debut single, “Black Mamba,” as well as live clips of their hit track performances.

The pop-up store is open until Jan. 21.