The Korea Herald


[Video] The man behind Korea’s MBTI craze

By Choi Jeong-yoon

Published : July 15, 2022 - 16:07

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The Korea Herald The Korea Herald

What first seemed to be a simple trend is now a major part of how many Koreans define themselves.

People often ask each other what their MBTI is – between friends, on blind dates and even in job interviews.

But why are Koreans so obsessed with MBTI and who brought it to Korea? Let’s find out!

Kim Su-hyeon, Park Sun-yeong and Lee Ji-min contributed to this report.

Kim Min-jung (
Choi Jeong-yoon (