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[ADVERTISING AWARDS] Coway aspires to go beyond water, into 'life care'

By Yong-Joo Park
Marketing general manager at Coway


Coway wants to go beyond being a water care company to become a “life care” company.

As such a company, Coway helps foster a clean environment by nurturing healthy habits through customized care of the air, the body and sleep to improve the quality of customers’ lives and maximize their happiness.

That is why Coway has established a company vision: Coway equals a life care company.

Park Yong-joo
Park Yong-joo


To share our new vision with customers, Coway has been carrying out the “Life-care, Coway” campaign in a two-part series in 2016.

The first part involves the concept “Our Home as the Earth.” Homes are like miniature Earths, and the environment inside one’s home should be interconnected and circulated so that it can become an optimal planet. 



The second part of the campaign centers on “Humanity Called Family,” in which we propose our core direction as a life care company. We observe every tiny step of our customers to provide customized care.

Coway will continue to put its utmost efforts into becoming a company that helps customers lead healthier and more energetic lives by providing the very fundamental care for clean water, fresh air and comfortable sleep. Thank you.
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