Most Popular
-
1
Seoul vows strong action against NK trash balloons
-
2
Controversy ignites over regulation of online entertainment shows
-
3
N. Korea sends some 720 more trash-carrying balloons to S. Korea, continues GPS jamming for 5 days
-
4
Yoon OKs exploratory drilling for 'massive' oil, gas reserve in East Sea
-
5
Korea bets big on gas, oil prospects in East Sea
-
6
China lands on moon's far side in historic sample retrieval mission
-
7
[Graphic news] S. Korea's children get taller
![[Graphic news] S. Korea's children get taller](//res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/06/02/20240602050186_0.gif&u=)
-
8
Korea, US, Japan to kick off 1st trilateral exercises this year
-
9
S. Korea to fully suspend inter-Korean military pact after NK balloon barrage
-
10
Jin of BTS to meet fans on group's debut anniversary post-military discharge
![[Graphic news] S. Korea's children get taller](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/06/02/20240602050186_0.gif&u=)
KB Financial Group is in the spotlight for supporting young Korean athletes as part of its marketing strategies.
This includes Park In-bi, one of the world’s best female golf players who was recently selected to be a member of the Ladies Professional Golf Association. The company has helped Korea’s talented sports athletes demonstrate their talents worldwide.
This includes Park In-bi, one of the world’s best female golf players who was recently selected to be a member of the Ladies Professional Golf Association. The company has helped Korea’s talented sports athletes demonstrate their talents worldwide.
The financial group has also sponsored a variety of sports ranging from golf and rhythmic gymnastics to swimming and badminton. Its sponsored players include Son Yeon-jae from rhythmic gymnastics and Lee Yong-dae from badminton.
The firm has also been putting in effort into sponsoring winter sports which need help financially. Starting with the famous figure skater Kim Yu-na, KB Financial Group has also financially backed bobsleighing and curling.
“One factor of sports marketing is to fully support young talents to focus on their performance,” said a bank official.
By Song Ji-won (jiwon.song@heraldcorp.com)
-
Articles by Korea Herald
![[Today’s K-pop] Kep1er vows to keep going with 1st LP](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=642&simg=/content/image/2024/06/03/20240603050651_0.jpg&u=)