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파격적인 저가정책으로 유명한 프랑스의 미아전기자동차(Mia Electric)가 내년 상반기 국내 판매를 목표로 한국에 조립공장 설립을 추진중인 것으로 확인됐다. 이 계획이 최종 확정된다면 미아는 국내에 생산라인을 갖춘 6번째 완성차 업체가 된다.
제주도에서 열리고 있는 국제 전기차 엑스포에서 한 미아 관계자는 “메인드인코리아 제품을 파는 것이 우리의 최종 목표”라며 “프랑스에서 부품을 들여와 한국공장에서 차를 직접 조립하는 방안에 대해 검토 중”이라고 코리아헤럴드에 밝혔다.
지난 2010년 설립된 미아는 이후 현재까지 모든 차량을 프랑스 현지 공장에서 생산하고 있다. 회사는 작년 아시아시장 진출을 선언하며 미아아시아를 출범시켰고 올해 2월 한국지사도 설립했다.
주력모델은 3인승 “미아” 미니버스로 앞좌석 가운데 위치한 운전석이 특징이다. 프랑스 소형차 특유의 귀여운 디자인과 함께 특히 눈길을 끄는 것은 저렴한 가격이다. 이 차의 프랑스 현지 가격은 17,500유로로 한화로 약 2,500만원이다. 한국내 생산 가능성과 정부보조금을 고려하면 국내 판매 가격도 2천만원대를 유지할 것으로 보인다.
이 관계자는 “내년 시행 예정인 탄소세 혜택에 기대를 걸고 있다”며 국내 전기차 시장에서도 가격경쟁력은 충분할 것으로 예상했다.
미아는 토요일 개막한 국제 전기차 엑스포에서 미아모델 두 대를 전시 중이다. 한국계 프랑스인인 미쉘부스 CEO도 월요일 제주도를 찾아 전시장을 둘러볼 예정이다.
(코리아헤럴드 이지윤 기자)
<관련 영문기사>
France’s Mia considers building EV plant in Korea
JEJUDO ISLAND -- Mia Electric, the France-based manufacturer of economical electric vehicles, is considering building an assembly plant in Korea -- the first outside its home turf -- with the aim to start car sales here as early as next year.
“Our ultimate goal is to sell ‘made-in-Korea’ vehicles for Korean customers,” Jung Jong-hun, chief marketing officer of Mia Electric Korea, told The Korea Herald on Saturday at the company’s booth during the International Electric Vehicle Expo held on Jejudo Island.
“Rather than importing completed vehicles from France, we are considering building our flagship microbuses at our own Korean factory,” he said, but declined to further elaborate on that matter.
If the French electric car maker goes ahead with the plan, it will become the sixth automotive company to build and operate a production line in Korea, along with Hyundai Motor, its affiliate Kia Motors, GM Korea, Ssangyong Motor and Renault Samsung Motors.
Mia Electric, established in 2010, has been seeking to expand its presence beyond the European market. In February, the carmaker set up a Korean unit, an affiliate of Mia Electric Asia that oversees some 40 countries in the region, except China.
Its flagship models are the full-electric, three-seat Mia microbuses with a central driver’s seat. Thus far all the vehicles have been produced in France.
Adding to its stylish French aesthetic, the Mia bus appeals to consumers with an attractive price. In France, the Mia bus’ entry price starts from 17,500 euros ($24,000) -- the lowest price tag among EV vehicles on the market.
Considering a possible Korean production facility and government subsidies for EVs, the French EV maker is expected to woo local customers with a more competitive pricing policy than other EV makers.
“We are also expecting to benefit from the carbon tax bill that will take effect from next year in Korea,” said the Mia official.
He was referring to a new government scheme that aims to directly charge motorists depending on the amount of CO2 emissions their vehicles produce, while offering cash benefits to those driving lower-emission cars such as hybrid and electric vehicles.
The earlier target of Mia buses used to be small vendors and delivery service providers, but more recently a younger and hipper generation of drivers has started to think of electric cars as a possible option for everyday use as well, according to the company.
Mia will display its two minibus models during the week-long EV expo in Jejudo, the world’s first exhibition solely dedicated to electric vehicles, which runs through March 21. The company’s Korean-French CEO Michele Boos is scheduled to deliver a speech at a sideline conference on Monday.
By Lee Ji-yoon (jylee@heraldcorp.com)
France’s Mia considers building EV plant in Korea
JEJUDO ISLAND -- Mia Electric, the France-based manufacturer of economical electric vehicles, is considering building an assembly plant in Korea -- the first outside its home turf -- with the aim to start car sales here as early as next year.
“Our ultimate goal is to sell ‘made-in-Korea’ vehicles for Korean customers,” Jung Jong-hun, chief marketing officer of Mia Electric Korea, told The Korea Herald on Saturday at the company’s booth during the International Electric Vehicle Expo held on Jejudo Island.
“Rather than importing completed vehicles from France, we are considering building our flagship microbuses at our own Korean factory,” he said, but declined to further elaborate on that matter.
If the French electric car maker goes ahead with the plan, it will become the sixth automotive company to build and operate a production line in Korea, along with Hyundai Motor, its affiliate Kia Motors, GM Korea, Ssangyong Motor and Renault Samsung Motors.
Mia Electric, established in 2010, has been seeking to expand its presence beyond the European market. In February, the carmaker set up a Korean unit, an affiliate of Mia Electric Asia that oversees some 40 countries in the region, except China.
Its flagship models are the full-electric, three-seat Mia microbuses with a central driver’s seat. Thus far all the vehicles have been produced in France.
Adding to its stylish French aesthetic, the Mia bus appeals to consumers with an attractive price. In France, the Mia bus’ entry price starts from 17,500 euros ($24,000) -- the lowest price tag among EV vehicles on the market.
Considering a possible Korean production facility and government subsidies for EVs, the French EV maker is expected to woo local customers with a more competitive pricing policy than other EV makers.
“We are also expecting to benefit from the carbon tax bill that will take effect from next year in Korea,” said the Mia official.
He was referring to a new government scheme that aims to directly charge motorists depending on the amount of CO2 emissions their vehicles produce, while offering cash benefits to those driving lower-emission cars such as hybrid and electric vehicles.
The earlier target of Mia buses used to be small vendors and delivery service providers, but more recently a younger and hipper generation of drivers has started to think of electric cars as a possible option for everyday use as well, according to the company.
Mia will display its two minibus models during the week-long EV expo in Jejudo, the world’s first exhibition solely dedicated to electric vehicles, which runs through March 21. The company’s Korean-French CEO Michele Boos is scheduled to deliver a speech at a sideline conference on Monday.
By Lee Ji-yoon (jylee@heraldcorp.com)
