This year, we celebrated the fifth anniversary of our main campaign slogan, “Our People, Our Tomorrow.”

Ever since its launch back in 2009, the campaign has been sending out a message of hope to society, especially to the young generation.

For the 11th sequel of our campaign, we chose the theme “Happy Person,” upon the belief that a happy person has the capacity of spreading that energy to others and to society.

One might think that social and economic success is the prerequisite of happiness, but we claim otherwise ― that a happy person is the ideal kind of person wanted by companies and the type who can create true value.

We think that those who may easily harmonize and communicate with others will help their companies improve and eventually attract more positive factors to the companies, creating a virtuous circle.

So, it was our intention to stretch out a friendly hand to young people who continue to hold on to hope, refusing to be discouraged by the hardships of life.

The fact that our campaign is often quoted as the most hopeful and inspirational corporate advertisement proves that our message has been successfully delivered.

We will thus continue to promote our slogan “Our People, Our Tomorrow,” in step with our long-term goal to communicate with the young generation and to nurture them so that they become true talents.

By Choi Jai-joon, Executive director of the Public Relations Team