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지난 4일 전세계 44개국에서 백여명의 쌍용차 해외대리점 대표들이 제주도를 찾았다. 이들은 ”충분한 물량을 확보하고 좋은 가격을받는 것이 목표“라며 최근 쌍용차의 판매호조 소식에 한층 고무되어 있었다.
쌍용차는 현재 추세를 이어간다면 올해 역대 최대치인 86,300대의 해외판매 달성이 가능할 것으로 보고 있다. 이는 작년의 73,017대에 비해 18.2%나 증가한 수치이다.
기자를 만난 해외딜러들은 하나같이 “코란도라인업”의 성공적인 모델변경이 자국에서 쌍용차의 브랜드인지도를 크게 끌어올리고 있다고 얘기했다.
3년 연속으로 최우수대리점상을 수상한 쌍용러시아의 알렉세이 볼로딘 대표는 “코란도C를 통해 이제 모든 러시아소비자들이 쌍용차가 경쟁력있는 좋은 차를 만들 수 있다는 사실을 알게됐다”며 향후 판매에도 자신감을 드러냈다.
최근 러시아에서는 시장침체에도 한국차들이 선전하고 있는데 특히 쌍용차는 올해 상반기 성장률이 6.6%로 현대와 기아를 앞질렀다.
남미의 신흥자동차시장인 칠레는 전세계 62개의 자동차브랜드들의 각축장이다. 이들 중 쌍용은 시장점유율 2.6%로 당당히 11위 브랜드이다.
“10년전만해도 쌍용차를 아는 소비자가 거의 없어서 가격으로 경쟁할 수 밖에 없었다. 하지만 이제 일본차들과 비교했을 때도 가격에 큰 차이가 없다”는 것이 쌍용칠레 데렉팍스 사장의 설명이다.
한류가 유행인 칠레에서는 특히 국내에서는 코란도스포츠로 판매되고 있는 액티언스포츠가 젊은이들 사이에서 인기가 있다고 한다.
한편 카자흐스탄은 럭셔리세단인 체어맨이 한국 다음으로 많이 팔리는 나라이다. 관용판매가 약 40%에 달하는 시장인 만큼 정부관료들에 차량을 판매해 프리미엄브랜드로 자리매김하겠다는 것이 쌍용차의 전략이다. 이는 과거 폭스바겐과 아우디가 중국시장을 개척했던 것과도 같은 전략이다.
쌍용차 이유일사장은 “최근 판매 호조세에 해외딜러들도 한층 고무된 분위기이다. 물량확보가 관건일텐데 공급에 차질이 생기지 않도록 생산에 만전을 기하겠다”고 밝혔다. (코리아헤럴드 이지윤기자)
쌍용차는 현재 추세를 이어간다면 올해 역대 최대치인 86,300대의 해외판매 달성이 가능할 것으로 보고 있다. 이는 작년의 73,017대에 비해 18.2%나 증가한 수치이다.
기자를 만난 해외딜러들은 하나같이 “코란도라인업”의 성공적인 모델변경이 자국에서 쌍용차의 브랜드인지도를 크게 끌어올리고 있다고 얘기했다.
3년 연속으로 최우수대리점상을 수상한 쌍용러시아의 알렉세이 볼로딘 대표는 “코란도C를 통해 이제 모든 러시아소비자들이 쌍용차가 경쟁력있는 좋은 차를 만들 수 있다는 사실을 알게됐다”며 향후 판매에도 자신감을 드러냈다.
최근 러시아에서는 시장침체에도 한국차들이 선전하고 있는데 특히 쌍용차는 올해 상반기 성장률이 6.6%로 현대와 기아를 앞질렀다.
남미의 신흥자동차시장인 칠레는 전세계 62개의 자동차브랜드들의 각축장이다. 이들 중 쌍용은 시장점유율 2.6%로 당당히 11위 브랜드이다.
“10년전만해도 쌍용차를 아는 소비자가 거의 없어서 가격으로 경쟁할 수 밖에 없었다. 하지만 이제 일본차들과 비교했을 때도 가격에 큰 차이가 없다”는 것이 쌍용칠레 데렉팍스 사장의 설명이다.
한류가 유행인 칠레에서는 특히 국내에서는 코란도스포츠로 판매되고 있는 액티언스포츠가 젊은이들 사이에서 인기가 있다고 한다.
한편 카자흐스탄은 럭셔리세단인 체어맨이 한국 다음으로 많이 팔리는 나라이다. 관용판매가 약 40%에 달하는 시장인 만큼 정부관료들에 차량을 판매해 프리미엄브랜드로 자리매김하겠다는 것이 쌍용차의 전략이다. 이는 과거 폭스바겐과 아우디가 중국시장을 개척했던 것과도 같은 전략이다.
쌍용차 이유일사장은 “최근 판매 호조세에 해외딜러들도 한층 고무된 분위기이다. 물량확보가 관건일텐데 공급에 차질이 생기지 않도록 생산에 만전을 기하겠다”고 밝혔다. (코리아헤럴드 이지윤기자)
<관련 영문 기사>
Global retailers demand more Ssangyong cars
By Lee Ji-yoon
JEJU – Up to 100 representatives of Ssangyong Motor retailers worldwide gathered here on Wednesday to swap stories of how well Ssangyong was doing in their home countries and enjoy a chance to test-drive the hot-selling New Korando C SUV on the picturesque island.
Doubt was the last thing on their faces, and understandably so since the Korean carmaker, after years of anemic sales, was finally gaining some momentum, as recent figures show.
After fulfilling its sales goals for the first half of this year and stepping up a notch from being the country‘s smallest carmaker, Ssangyong is now aiming to sell a record 86,300 vehicles in overseas markets this year.
The target reflects an 18.2 percent growth from last year’s 73,017.
Distributors and dealers from over 40 countries cited a successful model change to be the chief reason behind Ssangyong’s recent growth.
“With the Korando C, everybody recognized Ssangyong can develop very good and competitive products. Sales are the moment of truth,” said Ssangyong Motor Russia managing director Alexey Volodin.
Korean automakers are recently enjoying a bigger presence in Russia, with Ssangyong at the fore. During the first six months of this year, the carmaker registered 6.6 percent growth in sales there to outpace its rivals Hyundai and Kia.
In Chile, where Ssangyong had little to no presence and steadily cut prices to stay afloat in competition with its Japanese rivals, it‘s now a brand new game.
“We have well-deserved reputation as being in specialist in off-road vehicles. The Actyon Sport (the Korando Sports pick-up in Korea) lifted Ssangyong’s image and sales dramatically,” said Derek Fox M., the regional chief.
Ssangyong is ranked at 11th of 62 auto brands competing in Chile, with a market share of 2.6 percent. It is now aiming for the top 10.
Yerkeblan Okayev, chairman of supervisory board of Allur Auto in Almaty, Kazakhstan, who has been working with the carmaker since 2004, has a bigger ambition: making Ssangyong a “national brand.”
“In 2007, 300 Ssangyong cars were sold here, but this year we are close to selling 5,000, 17 times higher than that year. Next year, if price discussions go well, maybe 8,000 cars in a year,” he said.
In the country, Ssangyong sees 40 percent of profits from fleet sales. For the Chairman luxury sedan, it is the second-largest market only behind Korea, with the car being offered to ranking government officials.
Ssangyong also expects it could further expand its presence in the market when it starts assembling the face-lifted Actyon, locally called the Nomad, at a plant there from later this year.
“Distributors and dealers have high expectations about future sales. We are ramping up efforts in car production to meet their growing demands,” said Ssangyong Motor CEO Lee Yoo-il.
Ssangyong has set a goal of elevating its car sales from the current 150,000 vehicles per year to 300,000 units by 2016, with its overseas sales making up 70 percent of the total.
(jylee@heraldcorp.com)
Global retailers demand more Ssangyong cars
By Lee Ji-yoon
JEJU – Up to 100 representatives of Ssangyong Motor retailers worldwide gathered here on Wednesday to swap stories of how well Ssangyong was doing in their home countries and enjoy a chance to test-drive the hot-selling New Korando C SUV on the picturesque island.
Doubt was the last thing on their faces, and understandably so since the Korean carmaker, after years of anemic sales, was finally gaining some momentum, as recent figures show.
After fulfilling its sales goals for the first half of this year and stepping up a notch from being the country‘s smallest carmaker, Ssangyong is now aiming to sell a record 86,300 vehicles in overseas markets this year.
The target reflects an 18.2 percent growth from last year’s 73,017.
Distributors and dealers from over 40 countries cited a successful model change to be the chief reason behind Ssangyong’s recent growth.
“With the Korando C, everybody recognized Ssangyong can develop very good and competitive products. Sales are the moment of truth,” said Ssangyong Motor Russia managing director Alexey Volodin.
Korean automakers are recently enjoying a bigger presence in Russia, with Ssangyong at the fore. During the first six months of this year, the carmaker registered 6.6 percent growth in sales there to outpace its rivals Hyundai and Kia.
In Chile, where Ssangyong had little to no presence and steadily cut prices to stay afloat in competition with its Japanese rivals, it‘s now a brand new game.
“We have well-deserved reputation as being in specialist in off-road vehicles. The Actyon Sport (the Korando Sports pick-up in Korea) lifted Ssangyong’s image and sales dramatically,” said Derek Fox M., the regional chief.
Ssangyong is ranked at 11th of 62 auto brands competing in Chile, with a market share of 2.6 percent. It is now aiming for the top 10.
Yerkeblan Okayev, chairman of supervisory board of Allur Auto in Almaty, Kazakhstan, who has been working with the carmaker since 2004, has a bigger ambition: making Ssangyong a “national brand.”
“In 2007, 300 Ssangyong cars were sold here, but this year we are close to selling 5,000, 17 times higher than that year. Next year, if price discussions go well, maybe 8,000 cars in a year,” he said.
In the country, Ssangyong sees 40 percent of profits from fleet sales. For the Chairman luxury sedan, it is the second-largest market only behind Korea, with the car being offered to ranking government officials.
Ssangyong also expects it could further expand its presence in the market when it starts assembling the face-lifted Actyon, locally called the Nomad, at a plant there from later this year.
“Distributors and dealers have high expectations about future sales. We are ramping up efforts in car production to meet their growing demands,” said Ssangyong Motor CEO Lee Yoo-il.
Ssangyong has set a goal of elevating its car sales from the current 150,000 vehicles per year to 300,000 units by 2016, with its overseas sales making up 70 percent of the total.
(jylee@heraldcorp.com)
