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구본준 LG전자 부회장이 목요일 출시된 G2에 대해 흡족해했다고 전해 지면서 그 배경에 관심이 쏠리고 있다.
“G2를 본 구본준 부회장이 좋아하시면서, 많이 팔아 보라고 격려 하셨다,”고 마창민 LG전자 한국마케팅상무는 수요일(한국시각) 여의도 LG트윈타워에서 열린 G2 런칭 미디어 행사에서 밝혔다.
몇 시간 후 현지시각 수요일 뉴욕의 링컨 센터에서 열린 “LG G2 Day” 행사에서는 약 700명의 기자와 게스트들이 LG가 야심차게 준비한 G2 런칭 행사를 보기 위해 행사장을 가득 매웠다.
“인간을 이해하고 배운다”라는 모토아래 제작된 G2에 대해 LG는 경쟁업체의 어떤 제품보다 “사용자 중심의 스마트폰” 이라는 자신감을 비추었다.
LG전자는 전원버튼과 볼륨버튼을 제품 뒤로 배치해, 매끈한 “디자인의 아름다움”과 한 손으로 스마트폰을 조작할 수 있는 “안정감”의 두 마리 토끼를 잡은 것이라고 밝혔다.
볼륨버튼을 길게 누르면 Q메모, 카메라 등의 UX로 바로 연결이 된다.
스마트폰 화면을 두 번 두드리면 화면이 켜지는 Knock-on기능을 도입해 홈 버튼을 눌러 화면을 켜는 수고를 덜도록 했다.
“소비자가 공감하는 혁신이 진정한 혁신”이라고 밝히며 “인간을 이해하고 닮으려 하는 연구를 끊임없이 해오고 있다. LG G2가 역사상 가장 흥미롭고 가장 자신 있는 스마트폰으로 탄생했다,”라고 말했다.
문자 메시지 내용을 터치하면 바로 캘린더, 웹 브라우저, 주소록, 메모장 등으로 자동으로 연결해주는 스마트 링크, 잠금 패턴을 달리해 하나의 스마트폰을 마치 두 개로 사용할 수 있는 기능인 게스트 모드 등 사용자의 편리와 실용성을 추구하는 기능들이 도입되었다.
LTE-A 서비스가 가능한 퀄컴의 스냅드래곤 800 프로세서를 탑재하고 있고, 풀HD IPS 디스플레이, 후면 1천 3백만 화소, 전면 210만 화소의 카메라를 장착하고 있으며, 2,610mHz 배터리를 사용한다.
세계최초로 하이파이 사운드를 채택해 스튜디오 원음 수준 (24bit/193kHz)의 음질을 제공한다. (코리아헤럴드 김영원 기자)
<관련영문기사>
LGE out to shake things up with G2
By Kim Young-won
LG Electronics vice chairman Koo Bon-joon is not a man of many words, but he apparently took a liking to the company’s latest flagship phone, the G2.
“He encouraged us to ‘sell as many as you can’ after seeing the phone,“ said Ma Chang-min, LG Electronics’ head of domestic marketing, following a press conference in Seoul on Wednesday.
Hours later in New York City’s Lincoln Center, hundreds of reporters and guests were present to witness the unveiling of the long-awaited smartphone that LG is pinning its hopes on to get a leading edge in the quickly-saturated smartphone market.
Consumers’ expectations appeared to be even more hyped up for the latest device, as LG had hinted it would be one of the most user-friendly phones out there based on the theme of technology learning from humanity.
Even at first glance, the phone was vastly thinner than its predecessors, and most of its rivals. Then the other eye-catching features, such the volume control and power buttons decidedly placed on the back where the index finger is most comfortable, quickly come into view.
The relocation of the keys, according to LG, is expected to reduce the risk of dropping the high-end device when using the phone one hand, such as when taking a “selca” picture.
Pressing the volume-down button on the back launches the camera, and holding the volume-up key opens note application QuickMemo.
There is no need to press a home button to turn on the screen since the G2 powers on with two simple taps on the display.
“Our definition of innovation today is technology that truly resonates with consumers,” said Park Jong-seok, president and CEO of LG Electronics’ mobile communications division. “We have always listened to and learned from consumers in pursuit of innovation. We took these insights to new heights in developing LG G2, the most exciting and ambitious mobile phone in our company’s history.
Some other functions include “Text Link,” which allows users to find locations mentioned in text messages or save the messages in a memo or calendar, and “Guest Mode,” which enables users to set up a different section of the phone with tailored services (for the sake of the owner’s privacy) by simply using a different unlock pattern.
“Such ideas were created after a great deal of search for the essence of humanity, basically meaning we were looking for what makes for the most comfortable smartphone experience,” the company explained.
LG G2 is also the first smartphone on the market today to feature 24 bit/192kHz Hi-Fi playback that reproduces studio-like quality sound, far superior to a CD, according to the Seoul-based mobile maker.
On the hardware front, backed by a 2.3-GHz quad-core Qualcomm Snapdragon 800 which is compatible with LTE-A technology, the G2 runs the Android Jelly Bean 4.2.2 and features a 5.2-inch full HD IPS, a 13-megapixel rear-facing camera with optical image stabilization, 2.1-megapixel front-facing camera, and a 3,000-mAh battery.
The G2, priced at 954,800 won ($856), will hit shelves Thursday around the world, including in North America and Europe, through 130 mobile carriers over the next six weeks. (wone0102@heraldcorp.com)
LGE out to shake things up with G2
By Kim Young-won
LG Electronics vice chairman Koo Bon-joon is not a man of many words, but he apparently took a liking to the company’s latest flagship phone, the G2.
“He encouraged us to ‘sell as many as you can’ after seeing the phone,“ said Ma Chang-min, LG Electronics’ head of domestic marketing, following a press conference in Seoul on Wednesday.
Hours later in New York City’s Lincoln Center, hundreds of reporters and guests were present to witness the unveiling of the long-awaited smartphone that LG is pinning its hopes on to get a leading edge in the quickly-saturated smartphone market.
Consumers’ expectations appeared to be even more hyped up for the latest device, as LG had hinted it would be one of the most user-friendly phones out there based on the theme of technology learning from humanity.
Even at first glance, the phone was vastly thinner than its predecessors, and most of its rivals. Then the other eye-catching features, such the volume control and power buttons decidedly placed on the back where the index finger is most comfortable, quickly come into view.
The relocation of the keys, according to LG, is expected to reduce the risk of dropping the high-end device when using the phone one hand, such as when taking a “selca” picture.
Pressing the volume-down button on the back launches the camera, and holding the volume-up key opens note application QuickMemo.
There is no need to press a home button to turn on the screen since the G2 powers on with two simple taps on the display.
“Our definition of innovation today is technology that truly resonates with consumers,” said Park Jong-seok, president and CEO of LG Electronics’ mobile communications division. “We have always listened to and learned from consumers in pursuit of innovation. We took these insights to new heights in developing LG G2, the most exciting and ambitious mobile phone in our company’s history.
Some other functions include “Text Link,” which allows users to find locations mentioned in text messages or save the messages in a memo or calendar, and “Guest Mode,” which enables users to set up a different section of the phone with tailored services (for the sake of the owner’s privacy) by simply using a different unlock pattern.
“Such ideas were created after a great deal of search for the essence of humanity, basically meaning we were looking for what makes for the most comfortable smartphone experience,” the company explained.
LG G2 is also the first smartphone on the market today to feature 24 bit/192kHz Hi-Fi playback that reproduces studio-like quality sound, far superior to a CD, according to the Seoul-based mobile maker.
On the hardware front, backed by a 2.3-GHz quad-core Qualcomm Snapdragon 800 which is compatible with LTE-A technology, the G2 runs the Android Jelly Bean 4.2.2 and features a 5.2-inch full HD IPS, a 13-megapixel rear-facing camera with optical image stabilization, 2.1-megapixel front-facing camera, and a 3,000-mAh battery.
The G2, priced at 954,800 won ($856), will hit shelves Thursday around the world, including in North America and Europe, through 130 mobile carriers over the next six weeks. (wone0102@heraldcorp.com)
