The Korea Herald

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Autoelex leads global market for brooders

By Chung Joo-won

Published : June 25, 2013 - 20:06

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Autoelex has become the producer of the world’s largest number of small and medium-sized digital incubator models, the Korean manufacturer of poultry hatchers and brooders said.

Launched in 1991, Autoelex rolled out its first digital hatcher and brooder “RCOM” in 2004. Currently the flagship RCOM series is exported to 40 countries including the U.S., Britain, Germany, Denmark and China, and distributed by about 70 local companies. The hatcher is exclusively distributed by major brooder companies in 20 countries.
The Autoelex RCOM hatcher and brooder series. The Autoelex RCOM hatcher and brooder series.

“We have passion for research and development, and we spend about 12 percent of our annual sales in that respect to apply the newest incubating technology to RCOM. This is a rarity among small and medium enterprises,” Autoelex chief executive Bae Jong-yoon said.

The company currently holds some 50 internationally-certified, hatching-related patent skills and portfolios.

“Our remote-controlled hatching and brooding skills are the world’s No. 1,” Bae said.

Besides hatchers for poultry and birds, the company now produces different digital hatchers for pets, insects and reptiles as well.

The company says that RCOM products are easy to control and clean, have a high hatching rate, and above all, help children to develop life-cherishing values.

By Chung Joo-won (joowonc@heraldcorp.com)