The Korea Herald

소아쌤

Park Jin-young’s Monster Headphones launched

By 배지숙

Published : June 2, 2012 - 12:20

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Park Jin-young
Music mogul Park Jin-young celebrated the launch of his new Monster Diamond Tears headphones at a star-studded party at Hotel Ellui on Friday.

Park, who sheads JYP Entertainment, suited up for the occasion, explaining why the high performance headset was special. "Nomally headphones are designed in hip hop style, but these are different, " he said in an interview. "The Diamond Tears go well with pretty much any look. "

JYP artists such as the Wondergirls, Miss A, 2PM, and 2AM were out in full force, strategically posing for photographs holding or wearing the diamond style headset.

Noel Lee, founder of Monster, joined in the celebration as well.

The headphones were designed by Park himself and was launched by Monster, the same company which created the headphone line Beats by Dr. Dre in partnership with Dr. Dre.

Park is following in the footsteps of well-known musicians who have launched their own headphones, such as 50 Cents.

Park has come a long way since he made his first debut as a group called Park Jin-young and the New Generation some 20 years ago. Once he gained success as a solo artist with hit songs such as "She was Pretty " and "Honey ," he moved on to discover artists such as Rain and the Wonder Girls, composing and producing over 31 charting singles and 25 albums.

Park made his acting debut in 2011, appearing in television drama "Dream High" and stars in the movie "Five Million Dollar Man."

Park also opened a Korean restaurant in Kristalbelli in Manhattan in March.

Park performed live on Friday’s launch party, singing songs such as "You’re the One," a number he first performed on the SBS talent show "K-pop Star." The Diamond Tears headset gained much public interest thanks to the show ahead of its launch, as Park often appeared on the judge panel wearing them.

In one hilarious episode, he forgot to take them off after viewing a performance, and had to be reminded to take them off.

The Diamond Tears headphones were first introduced in January at the 2012 Las Vegas CES.

Park and Monster’s Lee will attend the opening event of the first Diamond Tears shop at the Galleria department store in Apgujeong-dong on Sunday.

By Sim Guk-by / Intern Reporter (simgukby@heraldcorp.com)




<한글기사>
"박진영 헤드폰" 출시

연예계의 '큰손' 박진영이 금요일 밤 호텔 엘루이에서 스타들에게 둘러싸여 그의 새로운 헤드폰 라인, 다이아몬드 티어스, 의 런칭을 축하하는 자리를 마련했다. 

JYP 엔터테인먼트의 수장 박씨는 이 행사를 위해 성장하였고, 그의 헤드폰의 고사양에 대해 설명했다. "보통 헤드폰은 힙합 스타일로 디자인되었지만, 이 헤드폰은 어떠한 옷차림에도 어울리지요," 라고 그는 말했다.

박씨를 지원사격하기 위해 JYP의 연예인- 원더걸스, 미쓰에이, 2PM, 2AM- 들이 출종하여 헤드셋을 들고 포즈를 취했다.

몬스터사의 창립자이 노엘 리도 자리에 참석했다.

다이아몬드 티어스는 박진영이 직접 디자인하였고, Beats by Dr. Dre 라인을 닥터 드레와 함께 출시한 몬스터사가 제작하였다.

박진영 이전에 헤드폰을 출시한 음악계의 거물에는 50 Cents  등이 있다.

박진영의 헤드폰은 이미 1월에 라스베가스에서 열린 CES 전자쇼에서 선보여진바 있다.


`Diamond Tears` by Park Jin-young (Yonhap News)