Lululemon, a global athletic apparel retailer, named Kazuha of Le Sserafim its new brand ambassador.
“Kazuha, ... lives like movement is the strongest way to express herself. From professional ballet to K-pop superstardom, she's constantly evolving as an artist and pushing herself to unlock what’s possible,” a recent post on Lululemon's Instagram account read.
Kazuha, a Japanese member of Le Sserafim born in 2003, had spent most of her life as a professional dancer before training to become a K-pop idol.
She studied at the Dutch National Ballet Academy in the Netherlands, previously attending the Bolshoi Academy in Moscow, Russia and the Royal Ballet School in the UK.
In 2022, she officially debuted as a K-pop idol with the launch of Le Sserafim under Source Music, a HYBE subsidiary.
The brand is expected to support the artist with its lifestyle, training and performance products when she takes stages around the world.
Through this partnership, Lululemon and Kazuha will promote the “Live Like You Are Alive” campaign to encourage people to explore something new and also enjoy movement.
“Lululemon and I deeply resonate with the idea of inspiring and supporting individuals to fully realize their potential through movement. Whether it's dancing, performing or taking a walk in nature, movement is an essential part of my life. Lululemon's exceptional products allow me to feel like my truest self and perform at my best, anytime and anywhere,” said Kazuha.
yoohong@heraldcorp.com
