Cushman & Wakefield sees room for professionally managed rentals as dormitory shortages and hefty deposits drive demand
South Korea's international student boom is opening a new frontier for global property investors, as a shortage of university dormitories and hefty rental deposits create growing demand for professionally managed student housing in Seoul.
Major institutional investors are eyeing purpose-built student accommodation as a largely untapped market, according to global real estate consultancy Cushman & Wakefield.
"There is plenty of scope for the market to absorb more purpose-built student accommodation even at lower levels of growth, because current provision is very limited," Josh Rose-Nokes, head of Asia Pacific living research at Cushman & Wakefield, told The Korea Herald in a recent email interview.
As of April 2026, Seoul's universities enrolled around 62,900 international degree students, with foreign undergraduate enrollment rising 11 percent from a year earlier.
University dormitories accommodate an estimated 6,700 of those students, or about 11 percent, leaving roughly 56,200 to seek housing in the private rental market.
Rose-Nokes expects demand to remain strong as more Asian students seek education closer to home, particularly amid tighter visa restrictions in traditional destinations such as the US and UK.
For investors, the opportunity lies in introducing professionally managed accommodation to a market long dominated by individually owned rental properties requiring substantial upfront deposits.
Korea's traditional rental arrangements, including the jeonse system, can pose financial barriers for international students unfamiliar with the local housing market.
"For a student arriving from overseas, without a Korean credit history or family nearby, avoiding tying up a large amount of cash may be highly appealing," Rose-Nokes said.
Although professionally managed student housing typically commands higher monthly rents, smaller deposits and bundled services could make it competitive with conventional rentals.
Market data suggests that studios offering lower deposits and all-inclusive pricing can charge rents around 20 percent higher than traditional properties while leaving students with broadly comparable annual housing costs.
The emerging market has attracted interest from major international investors, including Invesco, Hines, Morgan Stanley and Nuveen.
Rose-Nokes said institutional ownership could also improve housing quality by linking financial returns to occupancy, tenant retention and service standards.
"An institutional owner's return, and the value of the asset itself, depend heavily on net operating income, so occupancy, tenant retention, maintenance and service all feed directly into performance. Every empty room or lost tenant impacts the NOI," he explained.
Yet the arrival of global investment firms could raise concerns about affordability and competition with local renters, given Korea's sensitivity to corporate involvement in residential property.
Rose-Nokes stressed that institutional investors must demonstrate they are expanding housing supply rather than merely acquiring existing properties.
"History, and other markets, suggest the concern is manageable, provided institutional capital is clearly adding something," he said, citing new supply and professional ownership.
He added that clear regulatory standards and commitments to housing quality could help secure public acceptance.
"Investors willing to accept clear standards in return for a clear framework are likely to find public acceptance easier to secure, particularly if policy treats professional operators as suppliers of housing rather than as speculators," he said.
silverstar@heraldcorp.com
