The Korea Herald

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[Photo News] BAT's Vuse makes Seoul debut

By Korea Herald

Published : July 24, 2023 - 13:08

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BAT Rothmans, the Korean unit of British America Tobacco, debuted its new e-liquid cigarette product Vuse 800 in Korea on Monday, marking its first launch in Asia. The battery-powered device allows up to 800 puffs without charging, with four flavor options available. Vuse is the bestselling e-liquid cigarette brand in the US, making up 46 percent of the market share. (BAT Rothmans)