The Korea Herald


[Photo News] Peugeot 408 makes Asian debut in Seoul

By Korea Herald

Published : May 24, 2023 - 12:18

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(Stellantis Korea) (Stellantis Korea)

Stellantis Korea on Wednesday unveiled the new Peugeot 408, a cross between a sedan and an SUV. The car’s Asian debut shows the nation’s strategic importance of Korea's fast-evolving car market, according to Peugeot brand CEO Linda Jackson during a press conference in Seoul. “Leading the trends automotive business, Korean market undoubtedly has a halo effect for global markets,” she said.