The Korea Herald


Philip Morris to begin selling Korean-made heated tobacco unit

By Jung Min-kyung

Published : Oct. 11, 2018 - 20:38

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Philip Morris Korea Inc. said Thursday that it will begin selling its tobacco sticks, called Heets, produced at its factory in South Korea later this month.

To this point, Philip Morris Korea imported Heets for sale in South Korea.

Heets (Yonhap) Heets (Yonhap)

Philip Morris Korea has expanded its production facility in Yangsan, the first facility in Asia to manufacture heated tobacco units for its tobacco heating device IQOS. Yangsan is a city located about 420 kilometers southeast of Seoul.

The share of Heets, tobacco sticks exclusively for IQOS, was reported at 8.1 percent of South Korea's total tobacco market in August. (Yonhap)