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[ADVERTISING AWARDS] Pigeon to uphold identity as safe, eco-friendly brand
By Sohn Ji-youngPublished : Oct. 27, 2016 - 16:57
By Hwang Jai-gyu
Director of Marketing Public Relationship at Pigeon
Pigeon Corporation is delighted to be recognized for its advertisement which emphasizes the firm’s dedication to creating products that protect the environment and ensure consumer safety.
As a pioneer in South Korea’s household products market, Pigeon developed the country’s first-ever fabric softener. It has also been engaged in continuous efforts to create products that prioritize nature as well as consumer safety.
Director of Marketing Public Relationship at Pigeon
Pigeon Corporation is delighted to be recognized for its advertisement which emphasizes the firm’s dedication to creating products that protect the environment and ensure consumer safety.
As a pioneer in South Korea’s household products market, Pigeon developed the country’s first-ever fabric softener. It has also been engaged in continuous efforts to create products that prioritize nature as well as consumer safety.
All of our products aim to reflect our founding philosophy as well as consumer needs. For instance, our newly released “rich perfume” fabric softener is made with natural herbal ingredients and excludes harmful chemicals such as CMIT, MIT, benzophenone and fluorescent whitening agent.
Our advertisement was designed to promote our product’s natural qualities as much as possible and emphasize Pigeon’s 38 years of history rooted in harmony between humanity and nature.
Looking ahead, Pigeon pledges to continuously make efforts to retain its original philosophy of creating eco-friendly products that customers can trust and use safely. Thank you.
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