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Samsung lags behind global carmakers on infotainment tech

[THE INVESTOR] Samsung Electronics may be the top among its local peers in terms of automotive infotainment technologies but still lags behind global rivals, especially carmakers, a report from US-based market research firm IP Watchdog showed on Aug. 10.

According to the report, the Korean tech giant owned 3.9 percent of all infotainment-related patents registered in the US.

The figure is the largest among Korean firms but is the eighth globally.

US automaker General Motors had the largest share of 21.4 percent, followed by German carmaker Porsche with 12.3 percent and another US automaker Ford Motor with 9.1 percent of the total, according to the report.

Infotainment refers to a new type of media that provides both information and entertainment. Global automakers are increasingly installing new infotainment systems in their vehicles to enhance driver and passenger experience.

The latest infotainment technologies allow drivers and passengers to control all functions of the system, including the audio, GPS and even the vehicle’s air conditioning system, with a touchscreen panel.

(theinvestor@heraldcorp.com)
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