Shake Shack Burger to open in Gangnam

Shake Shack Burger, a famous roadside burger joint from New York City, will be opening its first store in South Korea in Gangnam, southern Seoul, its local operator SPC Group said Tuesday.

The new store, which is now under construction, is on the main road that connects Gangnam Station with Shinnonhyeon Station. It is about 150 meters from exit 5 of Shinnonhyeon Station.

The burger joint is scheduled to open “within summer,” presumably before August, according to Seoul-based SPC Group, Shake Shack Burger’s local licensing partner.

“Gangnam embodies Seoul’s energy and passion, making it a fitting location for recreating the atmosphere of Shake Shack’s original store in Madison Square Park in New York,” Shake Shack CEO Randy Garutti said in a statement.

For more information about Shake Shack’s operations in Korea, visit its Facebook page at /shakeshackkorea, Instagram account @shakeshackkr, or Twitter account @ShakeShackKR.

(jys@heraldcorp.com)


BAT Korea introduces ‘Duhhill Switch’

British American Tobacco has launched “Dunhill Switch” in Korea, featuring its signature “flow-filter” cigarettes with an added flavor capsule.

The new cigarette product comes in two varieties. When smokers crush the cigarette’s flavor capsule, a cooling, refreshing flavor is released, according to BAT Korea.

“Dunhill Switch 6mg” has a tar and nicotine content of 6 milligram and 0.50 mg, while it is 1.5 mg and 15 mg for the “Dunhill Switch ONE,” said the firm.
They will be available at a discounted price of 4,000 won ($3.50) per packet at Incheon International Airport’s duty-free shops throughout June, as part of BAT Korea’s summer promotion.

(jys@heraldcorp.com)


A’pieu releases Rilakkuma cosmetics

South Korean cosmetics brand A’Pieu has released new cosmetics products featuring Rilakkuma, a popular bear character by Japan’s San-X.

It joins a number of competing local brands which have introduced cosmetics that feature characters including The Face Shop’s Kakao Friends collection and Missha’s LINE Friends cosmetics.

The A’pieu x Rilakkuma collection includes 10 products such as A’pieu’s cushion foundation, cleansing products and blushers, said A’pieu’s operator Able C&C.

A’pieu, which expects the collection to take off, plans to expand its Rilakkuma collection in the near future, according to Able C&C.

(jys@heraldcorp.com)


MCM to live stream fashion show worldwide

Luxury fashion brand MCM said it will be live streaming its upcoming fashion show in London featuring its 2017 spring-summer collection this Saturday.

The fashion show, which will showcase MCM’s new collection in collaboration with British designer Christopher Raeburn, will be streamed on Naver’s global video-sharing platform VLive.

The live-streaming service will begin from 7:30 p.m. Korean time on Saturday, showcasing interviews with front-row celebrities until the main fashion show starts at 8 p.m.

Those who share the show’s live-streaming service via social media and leave comments on Naver’s VLive channel will be eligible to win a free MCM bag and charm as part of the brand’s promotional event.

(jys@heraldcorp.com)


Swarovski offering discounts on slake bracelets

Austrian luxury jewelry maker Swarovski is offering conditional discounts on its flagship crystal-studded slake bracelets throughout this month.

Those who buy more than two slake bracelets at one time in June will receive a 15-percent discount on the purchase, the firm said.

The same discount is available for those who purchase a slake bracelet together with a recently-introduced slake dot pierced earring jacket as well, according to Swarovski Korea.

For more information, visit Swarovski Korea’s official Facebook page at /swarovskikorea.

(jys@heraldcorp.com)


SPAO launches Jungle Book T-shirts

E-Land’s fast fashion brand SPAO has released a set of T-shirts featuring characters from Disney’s Jungle Book to celebrate the release of the movie “The Jungle Book.”

SPAO currently offers eight T-shirt designs for both men and women, each priced at 15,900 won ($13.80), as well as two types of denim shoulder bags, priced at 19,900 won each.

The new products are available for a limited time at SPAO stores nationwide as well as the brand’s online store, E-Land said.

Customers who purchase a SPAO Jungle Book product before June 12 will be eligible to win a free movie ticket to “The Jungle Book.” For more information, visit SPAO’s official website or social media pages.

By Sohn Ji-young (jys@heraldcorp.com)