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AmorePacific helps cancer patients overcome distress
By Korea HeraldPublished : Oct. 29, 2015 - 18:21
Over 500 AmorePacific employees have offered beauty care tips to Korean female cancer patients who have suffered changes in their appearance due to chemotherapy and other treatments this year, the company said.
The program is part of AmorePacific’s key corporate social responsible initiative called “Make Up Your Life,” which the country’s largest cosmetics maker has been working on since 2008.
“The campaign is designed to help patients overcome the emotional distress and depression they experience while fighting against disease and keeping a positive attitude toward their lives. In turn, such a positive attitude is expected to raise their will to accept treatment proactively and boost their immunity,” an official from the firm said.
For the program, AmorePacific staff use their expertise in beauty, including makeup, skin care and hairdressing, to help female cancer patients who experience hair loss and skin damage during the course of cancer treatments.
This year, AmorePacific has broadened the scope of its offerings by collaborating with subscription-based flower shop Kukka, color consulting firm ColoZ and its own tea brand O’sulloc to provide lessons on tea ceremonies and floral design.
According to a study conducted by Samsung Medical Center’s Cancer Educational Center, about 90 percent of female cancer patients are stressed out by changes in their appearance. In fact, 40 percent experience serious levels of acute stress.
AmorePacific’s door-to-door sales workers and instructors have voluntarily led the campaign each year. By 2014, a total of 9,221 female cancer patients and 2,904 AmorePacific’s counselor volunteers had participated in the campaign.
The program is hosted by AmorePacific and sponsored by the Korea Breast Cancer Foundation, Korea Breast Cancer Society and Korean Oncology Nursing Society.
In 2011, the campaign expanded to China and has drawn positive responses from Chinese hospitals and patients. Marking the fifth anniversary this year, the campaign has increased the number of events to allow more people to benefit from it.
By Park Han-na (hnpark@heraldcorp.com)
The program is part of AmorePacific’s key corporate social responsible initiative called “Make Up Your Life,” which the country’s largest cosmetics maker has been working on since 2008.
“The campaign is designed to help patients overcome the emotional distress and depression they experience while fighting against disease and keeping a positive attitude toward their lives. In turn, such a positive attitude is expected to raise their will to accept treatment proactively and boost their immunity,” an official from the firm said.
For the program, AmorePacific staff use their expertise in beauty, including makeup, skin care and hairdressing, to help female cancer patients who experience hair loss and skin damage during the course of cancer treatments.
This year, AmorePacific has broadened the scope of its offerings by collaborating with subscription-based flower shop Kukka, color consulting firm ColoZ and its own tea brand O’sulloc to provide lessons on tea ceremonies and floral design.
According to a study conducted by Samsung Medical Center’s Cancer Educational Center, about 90 percent of female cancer patients are stressed out by changes in their appearance. In fact, 40 percent experience serious levels of acute stress.
AmorePacific’s door-to-door sales workers and instructors have voluntarily led the campaign each year. By 2014, a total of 9,221 female cancer patients and 2,904 AmorePacific’s counselor volunteers had participated in the campaign.
The program is hosted by AmorePacific and sponsored by the Korea Breast Cancer Foundation, Korea Breast Cancer Society and Korean Oncology Nursing Society.
In 2011, the campaign expanded to China and has drawn positive responses from Chinese hospitals and patients. Marking the fifth anniversary this year, the campaign has increased the number of events to allow more people to benefit from it.
By Park Han-na (hnpark@heraldcorp.com)
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Articles by Korea Herald
