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Laneige concludes Silk Road tour

Beauty brand Leneige concluded its two-month promotion tour around Asia to show off its BB cushion foundation. The show was held in Bangkok, Kuala Lumpur, Shanghai, Qingdao, Beijing and Xian.

Guests were able to use the cushion foundation themselves, enjoy entertainment and participate in various events. “The journey started from Xian, the starting point of the ancient Silk Road, and this is where Laneige is headed to promote global Asian beauty,” the brand spokesman said.

By Bae Ji-sook(baejisook@heraldcorp.com)



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