The Korea Herald


HyunA, Jay Park to represent K-pop at upcoming SXSW

By Korea Herald

Published : Jan. 8, 2014 - 19:25

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Jay Park (left) (Jay Park Facebook) and HyunA (Cube Entertainment) Jay Park (left) (Jay Park Facebook) and HyunA (Cube Entertainment)

HyunA and Jay Park will be joining the lineup of artists representing the Korean music industry at this year’s South By Southwest music showcase in Austin, Texas.

The two artists are recent additions to a handful of Korean bands that have been selected to perform at the upcoming music festival in March. HyunA and Jay Park are expected to represent K-pop music, which has become popular both at home and abroad.

Although the two artists differ greatly from the 16 Korean acts that have already been announced ― which included mostly locally popular rock bands such as Jang Kiha and the Faces and Nell as well as some lesser-known indie bands including Big Phony and Love X Stereo ― the addition of these distinctly K-pop acts will bring more diversity to the Korean lineup.

The annual SXSW, launched in 1987, is North America’s largest music festival. It showcases some 2,000 different artists from around the world to bring attention to new talents on a more international level.

The upcoming 2014 SXSW event will be held from March 7-16.

By Sohn Ji-young (