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Kia reveals K9 design

Kia Motors unveiled the exterior design of the K9, a luxury premium sedan, on Tuesday.

“Its design features futuristic and high-end technology,” the company said in a statement. The car will officially be launched sometime before July.

The sedan, which is expected to compete with Hyundai Motor’s Equus and Genesis sedans in sales, is an upper series of Kia Motors’ K7 and K5 sedans.
Kia’s K9 sedan
Kia’s K9 sedan

K9 is the latest product of Kia’s evolving design approach, carrying its signature radiator grille, bold “high-tech luxury car” style LED headlamps and classic design echoes in its voluminous hood.

The bold profile with its simple character line and the innovative rear appearance with its high-tech LED combination lamps, chrome decoration and bumper-integrated muffler, aim to create a whole new level of luxury car design.

A Kia spokesman said the K9 was the automaker’s first rear-wheel drive sedan. “It boasts our best of the best design.”

By Kim Yon-se (kys@heraldcorp.com)
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