K-beauty formulates ingredients, incorporates gua sha massage for daily neck wrinkle solutions
There is an idea that one can tell someone's age based on their neck wrinkles, so K-beauty is now trying its hand at a solution for smoothing out the lines.
The neck is emerging as a new focus for antiaging skincare, with K-beauty brands releasing more products designed to address wrinkles, loss of elasticity and dryness in the area often overlooked in daily routines.
While facial skincare has long dominated the beauty market, consumers are paying attention to other visible areas of the body for antiaging and youthful looks. Wrinkles naturally form with age, but repeated movements, sun exposure and habitual posture can exacerbate their formation.
Much of the growing attention is centered on "tech neck," referring to horizontal lines associated with a prolonged downward-looking posture when using smartphones and other digital devices. The posture involves a forward-leaning head position and rounded shoulders, making apparent neck lines a growing concern among consumers seeking to prevent the visual signs of aging.
The growing interest is also reflected in consumer searches.
According to Olive Young on Monday, searches on its online mall from January to October rose 290 percent on-year for "neck patches," 159 percent for "neck cream" and 80 percent for "neck masks." Korean fashion and beauty retailer Musinsa said Monday that "neck wrinkles" searches increased by 40 percent from Sept. 1 to Nov. 8 compared to the same period last year.
Seasonal changes add another reason for people to pay attention to neck care.
As temperatures and humidity fall, the skin loses moisture more easily, leaving its surface drier and making existing lines appear more prominent. The neck is particularly susceptible to external conditions because its skin has a thinner dermal layer and fewer sebaceous glands than the face.
Hydrogel patches are among the products gaining attention. The patches are designed to adhere to the neck, offering a convenient way to moisturize with skin-conditioning ingredients.
Biodance recently launched two types of neck patches on Amazon: collagen peptide and Caviar PDRN Hydrogel. Both use ingredients such as elastin, matrixyl and epidermal growth factor, which are commonly used in skincare products for hydration and wrinkles. The patches are shaped to cover areas from the jawline to the collarbone and feature 3,200 microdots to improve adhesion.
Mediheal has expanded its neck care products with derma neck patches and serums formulated with phyto collagens, triple peptides, adenosine and panthenol. The cream helps to retain moisture, while the wide-format patches allow users to wrap them around the neck for areas that can be difficult to reach with conventional patches. The design is intended to stay in place overnight without sticking to the hair.
Other brands are taking a different approach by combining skincare formulations with massage tools to help with circulation and better absorption of the creams.
Sungboon Editor's silk peptide EGF intensive gua shua cream comes with a built-in tool designed to help with application and massage in the cream. Its formula contains 30 types of peptides and panthenol, targeted at skin hydration and the appearance of wrinkles.
CKD, the derma-cosmetics brand under Chong Kun Dang Healthcare, combines cream formulation with a gua sha applicator for its Retino Collagen Small Molecule 300 Gua Sha neck cream. The product targets skin elasticity and firmness, in addition to minimizing irritation for the delicate skin area.
Lagom's collagen lifting neck cream goes one step further, combining firming and moisturizing functions with squalane, an ingredient used to support the skin barrier.
mjcha@heraldcorp.com
