Nongshim Kellogg said Monday that Kim Jin-hong, Kellogg’s regional head of Southeast Asia, was named its chief executive.

Kim, 46, is an excellent brand maker who earned his position through his rich experience in supply chain, marketing and project management since he joined Kellogg in 1999, the company said.

The new CEO formerly served as marketing head of Kellogg’s Japanese and Korean units.

Founded in 1906, Kellogg has grown into a food manufacturer that holds about 42 percent global market share in cereal.

The U.S.-based company in 1980 launched its Korean operation Nongshim Kellogg as a joint corporation with local food manufacturer Nongshim. Nongshim Kellogg was Korea’s first producer of cornflakes.

(joowonc@heraldcorp.com)