Ji Chang-wook benchmarks Kim Soo-hyun, Lee Min-ho over Asia
May 2, 2014
The so-called K-drama star formula consists of the initial jackpot at home, the overseas sales of the screening rights, overseas tours and promotional events and local activities abroad. Fast-growing social networking services have also contributed to the fast proliferation of their popularity outside Korea. By Chung Joo-won (joowonc@heraldcorp.com)