Siemens CEO Roland Busch looks at Naver's robotics and other technologies during his visit to Naver 1784 in Seongnam, Gyeonggi Province, on Oct. 31. (@roland.busch, Instagram)
Siemens CEO Roland Busch looks at Naver's robotics and other technologies during his visit to Naver 1784 in Seongnam, Gyeonggi Province, on Oct. 31. (@roland.busch, Instagram)

Siemens CEO Roland Busch has praised Naver's robotics technology on Instagram after he visited the Korean internet giant's headquarters, highlighting growing ties between the two companies.

"One of my favorite things to do: Check out some tech. I recently had the pleasure to visit the Naver headquarters. Very interesting insights into South Korea's largest internet company!" Busch wrote Tuesday, sharing a photo of a Naver robot.

The post followed his Oct. 31 visit to Naver's second headquarters, Naver 1784, in Seongnam, Gyeonggi Province, where autonomous robots and digital systems are integrated into daily building operations.

Busch toured the facility with other Siemens executives after joining Naver CEO Choi Soo-yeon for a discussion on industrial AI at the 19th Asia-Pacific Conference of German Business, or APK 2026, in Seoul.

During the visit, executives from both companies explored potential cooperation in digital twin technology, which creates virtual representations of physical systems. Discussions focused on combining Naver's technology with Siemens' industrial solutions for global markets.

The companies also discussed possible collaboration in robotics and robot foundation models being developed by Naver, according to the Korean company.

Naver Labs CEO Seok Sang-ok introduced the company's robotics technologies and demonstrated how they are deployed throughout the building, which serves as a test bed for autonomous delivery robots and other digital systems.

At APK 2026, Choi and Busch emphasized the importance of making industrial artificial intelligence more practical and accessible.

Choi called for extending AI's benefits beyond large corporations to smaller businesses and suppliers, while Busch stressed the need for safe and reliable deployment in industrial settings.


yeeun@heraldcorp.com