Employees prepare 11,111 heads of kimchi as group launches donation, recycling initiatives to support vulnerable communities
Hana Financial Group kicked off its annual “Modu Hana Day” charity campaign Wednesday, bringing together employees and volunteers to make kimchi for vulnerable communities and launch a series of donation and recycling initiatives.
The campaign, now in its 16th year, began with a ceremony at the group's headquarters in Myeong-dong, Seoul. About 250 people attended, including Hana Financial Group Chairman Ham Young-joo, executives, employees and their spouses.
Under the slogan “From the warmth of one to the happiness of all,” this year's campaign will run through Jan. 11, 2027, with employees across the group participating in volunteer and charitable activities.
Participants prepared 11,111 heads of kimchi for vulnerable communities. Ham and other employees later visited Yeongnak Ania's House, a welfare facility for people with disabilities in Yongsan-gu, Seoul, to deliver kimchi and personal hygiene products.
The group also highlighted its broader social contribution programs, including support for small businesses, job creation, vocational training for people with disabilities and education for foreign workers.
As part of the campaign, Hana Financial will operate donation kiosks at its offices to raise funds for young people caring for family members. It will also collect used electronics for recycling, with small devices accepted at collection boxes and larger appliances picked up free of charge through requests made via Hana Bank's Hana One Q mobile app.
The collected electronics will be processed by E-Circulation Governance, a recycling organization.
If the donation and recycling campaigns reach a combined target of 1,111 contributions, the group will provide educational materials to 111 children from vulnerable families.
Other planned activities include making sleepwear for infants in single-mother households, preparing Christmas gift boxes for children and making dumplings for senior citizens ahead of Lunar New Year.
“Acts of sharing can make our society warmer,” Ham said. “We will continue working together to turn the seeds of warmth into happiness for all.”
jyoungseon8@heraldcorp.com
