Lotte Chilsung Beverage Co., a leading South Korean food and beverage company, has unveiled a new package design for its iconic lemon-lime soft drink, Chilsung Cider, in celebration of the brand’s 75th anniversary.
The redesign, which rolled out in November 2024, marked the drink’s first major update in 24 years. The refreshed packaging features a larger central star — Chilsung’s core symbol — alongside a bold, modern font.
Launched in 1950, Chilsung Cider has sold over 37.5 billion cans (250 milliliter units) as of October 2024, equivalent to 730 cans per person in Korea. Known for its crisp flavor and clean, refreshing image, the drink has long been associated with nostalgic moments — particularly the classic “picnic trio” of gimbap, boiled eggs and Chilsung Cider.
Chilsung Cider holds cultural significance also among Korean youth. In Korean slang, "cider" describes situations that bring relief or emotional satisfaction, mirroring the drink's refreshing qualities.
Lotte Chilsung has evolved with shifting consumer values, introducing Chilsung Cider Zero, a zero-calorie version, while also leading the industry in sustainability. It was the first in Korea to receive low-carbon product certification, and continues to innovate with eco-friendly packaging and recycled materials.
In 2024, the drink was awarded the Superior Taste Award by the International Taste Institute, and this February, it was featured at Gulfood 2025 in Dubai. At the event, Lotte Chilsung conducted over 180 consultations as part of its efforts to expand globally.
“Chilsung Cider has grown alongside the Korean people,” a company representative said. “We hope it continues to be a beloved drink for generations to come.”
hyelimchung@heraldcorp.com
