Samsung Electronics has started to mass produce a premium memory product for cars, rapidly expanding into the automobile industry, the company announced Tuesday.

The South Korean memory chip giant said it would provide the industry’s first 128 gigabyte embedded universal flash storage solution for vehicles, which will enable connections between cars and mobile devices, providing advanced data transfer speeds and robust data reliability.

Consisting of 128 GB and 64 GB versions, the new eUFS solution has been designed for advanced driver-assistance systems, next-generation dashboards and infotainment systems that provide comprehensive connected features for drivers and passengers worldwide. 

The new Samsung eUFS can provide better management of audio content, increased navigation responsiveness, access internet-enabled traffic and weather reports, improve the handling of hands-free voice commands and speed up rear-seat social media interplay, according to the firm.

Embedded UFS solutions have been used in a variety of mobile applications since early 2015, when Samsung introduced the first 128 GB embedded memory based on the JEDEC UFS 2.0 standard, for mobile devices.

“We are taking a major step in accelerating the introduction of next-generation ADAS and automotive infotainment systems by offering the industry’s first eUFS solution for the market much earlier than expected,” said Han Jin-man, senior vice president of memory product planning and application engineering at Samsung Electronics. “Samsung is taking the lead in the growth of the memory market for sophisticated automotive applications, while continuing to deliver leading-edge UFS solutions with higher performance, density and reliability.”

By Song Su-hyun (song@heraldcorp.com)