With the latest round of investment, Line, a subsidiary of the internet firm, will acquire 25 percent of the voting shares for Snow.
The Snapchat-like mobile app, which enables users to take filtered selfies or face swap in a picture, has recently garnered immense popularity among mobile users, especially in Asia.
|A picture taken by Snow, a selfie app fitted with a range of funny face filters. Snow|
The number of its subscribers tripled in five months since March from 1.28 million to 5.15 million in Aug, according to research firm WiseApp.
By Kim Young-won (firstname.lastname@example.org)