JTI Korea has announced the release of Camel Color Limited Edition, which company officials said would help consumers express themselves with a range of vividly colored cigarette cases.


The Camel Color Limited Edition consists of pink, yellow, blue, orange and light-green cigarette cases with the camel logo in contrasting colors. The company stated that Camel is about inspiring creativity, and that the new series will offer self-expression in addition to its signature smooth taste and affordability.

A Camel spokesperson said the new colorful packaging is a “style statement and conversation starter,” adding that “with five different iconic colored packs to choose from, Camel Color brings out the bold creative spirit in everyone.”

Camel Color is a limited-edition version of Camel Blue (6 mg of tar, 0.5 mg of nicotine), and will be sold in select outlets nationwide for 4,000 won ($3.60) per pack.

By Sang Youn-joo (sangyj@heraldcorp.com)