Virginia S. Superslim gets modern look

By Suk Gee-hyun
  • Published : Aug 27, 2014 - 20:44
  • Updated : Aug 27, 2014 - 20:44
The new package of Philip Morris’ Virginia S. Superslim variants. (Philip Morris)
Philip Morris Korea, an affiliate of the global tobacco firm Philip Morris International, has launched new packaging for its popular Virginia S. Superslim cigarettes, company officials said Wednesday.

The new packaging is simpler and more modern, centering on the tobacco leaf icon that has been the design base for the Virginia Superslim series.

The new cigarette packaging also has curved edges for a better grip ― the first such design in the local tobacco market.

“By renewing the package design, Virginia S. Superslim attempted to highlight its unique identity while at the same time retain the original taste,” a Philip Morris spokesman said.

The cigarettes come in Red, Blue, One and Clear Finish. Each pack costs 2,500 won ($2.40).

Philip Morris, which celebrated its 25th anniversary this year, is a U.S. cigarette and tobacco firm occupying about 15.6 percent of the global market.

The tobacco maker owns popular cigarette brands including Marlboro, Parliament and Virginia S.

By Suk Gee-hyun (