[Behind the Brand: 1] Lotte inspired by a Goethe heroine; Naver helps us navigate
IndustryMay 19, 2019
What’s in a name? For the tragic heroine of “Romeo and Juliet,” names may not have been all that important. But for a company brand, a name holds great significance. It’s an important aspect of a brand’s identity, often reflecting the vision and philosophy behind the brand. Consumers often judge the quality of a product by the brand name alone, and names can influence brand loyalty. Some brand...