Today, worries about the economy are growing in society. We can see various social issues arising as the economic slowdown is prolonged. Especially for youth unemployment and polarization, they are challenges that the government alone is not able to solve. Businesses should also be responsible for it as a decent member of society.

SK has long pondered corporate social responsibility. The “Happy Lunch Box” we introduced through SK’s campaign is considered a good enterprise, generating profits and social value at the same time. This helps to make sustainable “happy infrastructure” in our society, by creating new jobs and giving back the returns to society.

Through this year’s brand campaign, we have tried to show SK’s diverse activities of social enterprise and its efforts to benefit society.

The Korea Herald’s grand prize is meaningful to us as the sincerity of our social activities is beginning to be recognized.

We will deliver more warm stories with love and hope, and we will do our best to be more loved by our customers.

By Noh Chan-kyu, Head of Brand Management