Articles by Jo He-rim
Jo He-rim
herim@heraldcorp.com-
[Behind the Wheel] New Santa Fe: Hyundai’s family-friendly SUV gets smarter
Hyundai Motor’s new, face-lifted version of the Santa Fe is here with a much different look and smarter system, set to regain its reputation as the first SUV to sell 100,000 vehicles in South Korea. The automaker released the refreshed version of its signature family sport utility vehicle on June 30, two years after it launched the fourth-generation model in 2018. For the year, the car sold over 100,000 units, making it the first SUV in the 100,000 club. As changes are often subtle
Mobility July 9, 2020
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South Korea’s heating tobacco product market to grow in 2020: research
While South Korea’s tobacco market is expected to decline overall, the sales of heated tobacco products will edge up this year, a market research firm said Thursday. According to Euromonitor International, the Korean tobacco market reached 17.19 trillion won ($16 billion) in 2019. Of the total, 1.89 trillion won was spent on heat-not-burn cigarettes, which put the country as the second-largest market in the world after Japan. The industry tracker forecast Korea’s heating tobacco
Industry July 9, 2020
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BMW launches 330e plug-in hybrid in Korea
BMW Korea said Wednesday it plans to launch the plug-in hybrid sports sedan New 330e, with a greater electric range. With the addition of the plug-in hybrid electric vehicle, the German automaker said it has completed its New 3 Series lineup. The BMW New 330e is equipped with 2.0-liter turbocharged four-cylinder engine that can create up to 292 horsepower and 42.8 kilogram-meters of torque. It accelerates to 100 kilometers per hour in 5.9 seconds. With the Xtraboost function, the car can s
Mobility July 8, 2020
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PMK chief urges regulation ease based on ‘facts, science’
Philip Morris Korea Managing Director Paik Young-jay urged Tuesday for the government to come up with differentiated regulations for its heat-not-burn e-cigarettes, as the industry is largely misrepresented due to its “ideological” approach, rather than based on science. Speaking at his first press conference held live on YouTube, the new managing director emphasized that heated tobacco products are less harmful substitutes for conventional cigarettes. In the first quarter of this
Industry July 7, 2020
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OB unveils lineup for “2020 CASS Blue Playground” livestream concert
Oriental Brewery’s flagship beer brand Cass unveiled the lineup for “Cass Blue Playground Connect 2.0,” its annual music festival, on social media Monday. Due to the COVID-19 pandemic, the concert will be livestreamed on its official YouTube channel and Facebook, on July 18 from 7 p.m. to 10 p.m., the company said. The lineup includes Sehun & Chanyeol of K-pop boy group EXO (EXO-SC), who were recently selected as Cass summer campaign models, K-pop girl group Red Velvet
Consumer July 6, 2020
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[Photo News] Absolut’s project for a breathing city
Pernod Ricard Korea President and CEO Jean Touboul (center) draws on a bottle that has been prepainted with Airlite, an eco-friendly paint, during the Absolut Eco Street Art Project held by the company in Gwanghwamun, central Seoul, on Monday. The liquor maker built a structure using container boxes, on which a graffiti artist Xeva depicted “The Breathing City,” using special eco-friendly paint Airlite. The Absolut Eco Street Art Project is Pernod Ricard Korea’s first attem
Consumer July 6, 2020
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Baemin Kitchen attracts Vietnam market with 'B-rated' humor marketing
Baedal Minjok, a South Korean food delivery app, said Monday it is making progress in expanding business in Vietnam with its shared kitchen service, helping Korean food franchises tap into the market there. The food delivery service, operated by Woowa Brothers, said it plans to open second and third Baemin Kitchen branches in Ho Chi Minh in the second half of this year, following the first store that opened in November 2019. The company presented its food delivery app Baemin in Ho Chi Minh in
Consumer July 6, 2020
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Disaster relief fund encourages eating out more in May: statistics
The state COVID-19 relief funds distributed in May appear to have led more people to eat out or spend money on food at physical stores, according to data released by the country’s statistics agency on Friday. Statistics Korea said the value of online shopping transactions was 12.72 trillion won ($10.6 billion) in May, up 13.1 percent compared to a year earlier. The online shopping transaction value had jumped 24.5 percent in February, but with the COVID-19 spreading further in March,
Consumer July 3, 2020
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[Behind the Wheel] Porsche offers fun and comfort with Cayenne Coupe
It’s been 18 years since Porsche released the Cayenne, its first sport utility vehicle, but skeptics still questioning the vehicle’s “Porsche DNA.” Undeterred, the carmaker has continued to bolster its SUV lineup, and sales show Porsche’s decision was right. Its SUV sales now double those of smaller sports cars in some markets, including the US. In Korea, the Cayenne is attributed as having set the pace for the popularity of premium SUVs. This year, the carma
Mobility July 2, 2020
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McDonald’s Korea rolls out Quarter Pounder with Cheese Deluxe
McDonald’s Korea said Thursday it is rolling out a deluxe version of its steady-seller Quarter Pounder with Cheese as a limited edition that will add more fresh vegetables to the standard burger. According to the burger chain, the Quarter Pounder with Cheese Deluxe adds more fresh vegetables, including lettuce, tomato and onions, to the standard burger to bring a richer flavor. The new burger is available for a limited time until July 29. The Quarter Pounder with Cheese Deluxe is al
Consumer July 2, 2020
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Baskin-Robbins hires BTS as to represent August flavor
Baskin-Robbins, the American ice cream chain that is operated by SPC Group in Korea, said Thursday it has hired K-pop boy band BTS to promote the flavor of the month in August. Baskin-Robbins said it has finished shooting the advertisement and photos to promote the new flavor of ice cream set for August with BTS, and will release them next month via social media and on cable TV. The company said it will also roll out various promotional goods, such as a “projection light” to cel
Consumer July 2, 2020
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Tmon undergoes makeover to pursue profit under new CEO
E-commerce is booming, particularly due to the pandemic. With just one click, customers can get almost anything they desire delivered to the doorstep within a day, or even hours. Major e-commerce companies such as Coupang and Tmon are reportedly seeing their annual turnover pass over the trillion-won mark, and similar companies have been springing up, presenting new services that maximize consumers’ convenience. But contrary to the attention these e-commerce firms are receiving, the ind
Consumer July 1, 2020
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Posco wins industry leadership award in 2020 Global Metals Awards
South Korea’s largest steelmaker Posco won the steel industry leadership award at this year’s Global Metals Awards, the company said Wednesday. Posco said it was selected as the winner at the awards ceremony, hosted by S&P Global Platts, for its business performance turning out relatively better than its competitors in times of protectionism spreading globally and worsening market conditions. The Global Metals Awards recognize those that motivate the metals industry to new w
Industry July 1, 2020
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Amorepacific, 11st forge strategic partnership
Cosmetics giant Amorepacific Group said Wednesday it has signed a strategic partnership with 11Street, an e-commerce platform, to reinforce its digital sales. Amorepacific CEO Ahn Se-hong and 11Street CEO Lee Sang-ho signed the joint business partnership deal at the cosmetic firm’s headquarters in Seoul. Under the agreement, Amorepacific will broadcast monthly live commerce shows on 11Street to promote its makeup products. The previous live broadcasts in April and May promoted Amorepa
Consumer July 1, 2020
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COVID-19, seafood, home meal: popular keywords for online shopping in H1
“COVID-19,” “seafood” and “home meals” have risen as popular keywords for online shoppers in the first half of this year, online grocery platform Market Kurly said Wednesday. Market Kurly said it analyzed sales data it collected from January to June and found that products related to the three keywords saw jumps in sales. Sales of items in the living and health category on the platform, such as face masks, grew by 170 percent compared to the year before.
Consumer July 1, 2020
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