Kurly's delivery truck (Kurly)

A Kurly delivery truck (Kurly)

Kurly's delivery truck (Kurly)

Market Kurly founder and CEO Sophie Kim speaks during a commerce event at Naver Square in Jongno, Seoul, Tuesday. (Naver)

Visitors explore the beauty booths at Kurly Beauty Festa 2024 at Dongdaemun Design Plaza in central Seoul on Friday. (Hwang Joo-young/The Korea Herald)

(Kurly)

A screenshot of My Kurly Farm (Kurly)

Market Kurly (Kurly)

Maekjeok Gui (Market Kurly)

(Market Kurly)

(Market Kurly)