Hera has launched a new global campaign for its Black Cushion Foundation, marking eight consecutive years as one of the bestselling cushion products.
The campaign, titled “Name It Black, Call It Icon,” was released on Wednesday. First introduced in 2017, Hera's Black Cushion has sold more than 14 million units, maintaining its position in an increasingly competitive category.
Featuring Hera's brand ambassador, Felix of Stray Kids, the campaign highlights longevity and consistency as defining qualities of an iconic product.
The foundation itself continues to emphasize performance, offering up to 30 hours of wear with a buildable satin finish. Its shade range is based on data from more than 4,500 consumers worldwide, and is designed to maintain a clear tone without darkening over time.
yoohong@heraldcorp.com
