CJ ENM and global streaming platform Amazon Prime Video have signed a deal to expand the global distribution network of Korean content at the World Audio Visual and Entertainment Summit, held on May 3, 2025.

The deal aims to enhance the reach of K-content by leveraging Amazon Prime Video’s global subscriber base, which exceeds 200 million users.

Under this strategic collaboration, CJ ENM will use Amazon Prime Video as a major platform to accelerate content export.

The partnership shows Prime Video's commitment to globalizing Korean entertainment according to Kelly Day, vice president international at Prime Video.

She notes that Korean content continues to resonate strongly with global audiences, as evidenced by the success of shows such as "Marry My Husband" and "No Gain, No Love," which ranked among the top 10 most-watched non-English international originals of 2024.

According to Amazon India, Prime Video will launch a series of new exclusive titles from CJ ENM, Studio Dragon and CJ ENM STUDIOS throughout 2025 and 2026, starting with "Head Over Heels" in late June.

The platform will also add popular CJ ENM titles such as "Her Private Life," "Another Miss Oh," and "Mouse," expanding Korean content to over 240 countries, said Amazon India.

The new Korean releases will feature subtitles in 28 languages and dubbing in 11 languages, according to Amazon India.

The announcement of the multiyear collaboration is the highlight of the Buyer-Seller Bazaar, as the strategic partnership to distribute premium Korean content globally was unveiled, the Indian Embassy in Seoul told The Korea Herald, sharing a press release on Monday.

According to the Embassy, the summit featured 55 breakout sessions, which provided a platform for in-depth discussions on specialised themes such as broadcasting, digital media, streaming services, artificial intelligence, music, news, live events, animation, gaming, virtual production, comics, and filmmaking.

The interactive sessions were attended by Meta, Google, Amazon, X, Snap, Spotify, DNEG, Netflix and NVIDIA, along with representatives from industry bodies such as the Federation of Indian Chambers of Commerce and Industry, Confederation of Indian Industry, and Indian Music Industry, read the release.

India is emerging as a global hub for film production, digital content, gaming, fashion, music and live concerts and WAVES showcases the dawn of India’s Orange Economy, according to Indian Prime Minister Narendra Modi.

According to the release, Kang Sung-kyu, managing director and CEO of the Busan Film Commission, attended the summit as a panelist.

Kang highlighted that while traditional film production is still recovering from the impacts of COVID-19, a transparent financial structure and support for cultural diversity are essential for maintaining the industry’s momentum.