Hyundai Card's newly installed digital wall, identical to one at MoMA, is part of a collaboration between the company and the museum
The Hyundai Card MoMA Digital Wall, identical to the one at the Museum of Modern Art in New York, was installed Wednesday at the Hyundai’s headquarters in Yeouido, Seoul.
Hyundai has supported MoMA’s digital art program, which is presented on the 7.2-meter-tall digital screen in the museum’s lobby, since November 2022 as part of a partnership with the museum.
The inaugural exhibition is “Light,” showing 25 media art pieces by Dutch artist Rafael Rozendaal.
Hyundai has partnered with MoMA since 2006, supporting some 50 exhibitions at MoMA and collaborating on a curatorship exchange program. Hyundai Card holders receive a 20 percent discount at the MoMA Design Store in the museum.
yunapark@heraldcorp.com
