Generative artificial intelligence has emerged as the most desired product in the category of new subscription services among consumers in their 20s and 30s, a poll showed.

According to the survey conducted recently on 1,000 adults by market research firm Macromill Embrain, 94.8 percent of respondents said they have used software subscription services.

The survey, commissioned by the Korea Chamber of Commerce and Industry, showed that among respondents in their 20s, the most desired new subscription service was generative AI at 20 percent, followed by health and home appliances at 18 percent.

Among those in their 30s, the top choice was household chore services at 20.5 percent, followed by generative AI at 19.5 percent. Combining responses from those in their 20s and 30s, generative AI was the most desired service.

Respondents in their 40s to 60s prioritized health and home appliances, with a combined preference rate of 25 percent, the survey showed. (Yonhap)